What is the fashion cycle? Fashion cycle – a period of time or life span during which the fashion exists‚ moving through the five stages from introduction through obsolescence. – When a customer purchases and wears a certain style‚ that style is considered accepted. The acceptance leads to the style becoming a fashion! Fashions do not always survive from year to year GOAL: The ability to gauge the timeliness or occurrence at the right time‚ of a fashion is critical in the development and marketing
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EMERGING FASHION MARKET UNITED ARAB EMIRATES (OVERVIEW OF UAE FASHION INDUSTRY & SWOT ANALYSIS) OVERVIEW OF UAE FASHION INDUSTRY • United Arab Emirates comprises of 7 states/emirates namely Abu Dhabi‚ Dubai‚ Sharjah‚ Ajman‚ Umm-al-Quwain‚ Ras Al-Khaimah and Fujairah. The capital and second largest city of the United Arab Emirates is Abu Dhabi. It is also the country’s center of political‚ industrial‚ and cultural activities. • The United Arab Emirates has the world’s seventh largest oil reserves
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Priyanshi Kothari Fashion Management Final assignment- Business plan and Management process Lecturer- Samiksha Gandhi Submission date: 30th November 2013 Executive Summary This report is a study of management process for a retailing company - BillieBlush – that was launched in February 2010. The 1‚750 sq. feet store is located in Juhu‚ Mumbai‚ India where it caters to kids wear between the ages of 2-10. With the concept of fast fashion and short lead times‚ the company also provides an
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What is the influence of Western fashion to Japanese fashion? Submitted by: Nicole Marie~Madeleine C. Alberto III-Kagitingan General Description of the Study Japanese fashion is one of the most remarkable things about Japan. It is another dimension in itself‚ complete with subcultures such as the Gothic Lolita and Kogals. Many people are intrigued by how Japanese fashion developed and people all over the world try to dress up like the Japanese because in Japan‚ there is no such as
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skin or clothing. Body decoration recognizes the individualization of a person and communicates aspects of his or her personal and social identity. In the 21st century‚ fashion as body decoration is still a universal part of a person’s everyday knowledge‚ with the help of Designers who continually persuade the public that their new ideas are “what‘s in”. Next season‚ the same designers convince individuals to give up their allegiance to ‘out-dated designs and embrace the modern visual trends of the
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The Fashion Business This page intentionally left blank The Fashion Business Theory‚ Practice‚ Image Edited by Nicola White and Ian Griffiths Oxford • New York First published in 2000 by Berg Editorial offices: 150 Cowley Road‚ Oxford OX4 1JJ‚ UK 838 Broadway‚ Third Floor‚ New York‚ NY 10003-4812‚ USA © Nicola White and Ian Griffiths 2000 All rights reserved. No part of this publication may be reproduced in any form or by any means without the written permission
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Gabrielle ‘Coco’ Chanel Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur‚ Southern France. She began by designing hats‚ first in Paris in 1908‚ and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916‚ and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978‚ after Coco’s death. Chanel is a member of
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Case Study: The Fashion Channel Case Study: The Fashion Channel Table of Contents Executive Summary 1 Problem Statement 3 Proposed Scenarios & Analysis 4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit
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When all that is Solid Melts into Fashion - fashion’s FLIRT with modernity DKDS // CDF // 2006 Two Papers on Fashion Theory TWo PaPeRS on FaShIon TheoRy 2 When all that is Solid Melts into Fashion - fashion’s FLIRT with modernity Nikolina Olsen-Rule // External Lecturer‚ University of Århus // nor@dkds.dk // Research Assistant // Danmarks Designskole // 2006 0 Ferns in Fashion - on the Logic of Trends Maria Mackinney-Valentin // Ph.D. Scholar // mmk@dkds.dk // Center for Design Research
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The Fashion Channel: Case Write-Up Decision to Be Made The management team for The Fashion Channel (TFC) must decide which customer segment(s) or “cluster” they should target in their new marketing strategy and how they should position TFC to ultimately increase company revenue. When deciding their marketing strategy‚ TFC must consider how they can increase their share of the market (ratings) versus the increasingly competitive fashion programming on CNN and Lifetime‚ and if they can maintain
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