MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL) A PROJECT REPORT Submitted by KAPIL YADAV (2010-2012) In partial fulfillment of the award of the diploma Of POST GRADUATE DIPLOMA IN MANAGEMENT JAGAN INSTITUTE OF MANAGEMENT STUDIES‚ JAIPUR JUNE 2011 BONAFIDE CERTIFICTE Certified that this project report “MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL)” is the bonafide work of “KAPIL YADAV”
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Utmost Hotel‚ similar to its name‚ the hotel aims to serve our guests with our five-star services which let the guests indulge in this utmost experience during their stay in the hotel. This luxurious hotel is located on a hilltop where this strategic location enables our guests to enjoy spectacular night view of the whole city‚ feeling as if the city is just under their feet. Our hotel is also a great place for bird-watching and this attracts many bird-lovers to pay a visit to our hotel. This hotel
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PAGE INTRODUCTION…………………………………………………………………………2 NUCLEAR REACTIONS……………………………………………………………….3 HOW IT WORKS…………………………………………………………………………5 BENEFITS OF NUCLEAR POWER STATIONS…………………………………9 DRAWBACKS OF NUCLEAR POWER STATIONS…………………………….10 CASE STUDY……………………………………………………………………………11 CONCLUSION…………………………………………………………………………..13 REFERENCES………………………………………………………………………….14 NUCLEAR POWER STATIONS INTRODUCTION “Nuclear power”‚” nuclear energy” when these terms come to mind‚ most people usually
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A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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How Important is an Identity? A person’s identity will stay with them throughout their whole life and will provide many important purposes. Everyone has their own identity‚ it is what they are known as or known for. One’s identity could be derived from anything about them‚ whether it be race‚ religion‚ or political status. The most common example of someone’s identity‚ is what you call them every day‚ their name. A name can mean many things to many different people‚ sometimes circumstances can
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How are teachers important To me‚ teachers are an extremely important facet of any society for a multitude of reasons. They are the people who educate the youth of society who in turn become the leaders of the next generation of people. They are also the ones who are teaching and imparting their knowledge upon children in their most impressionable years. What these children learn from their teachers at a young age will most likely stay with them for the rest of their lives. Thus‚ teachers definitely
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pays for them‚ and how they are perceived by consumers with regards to their objectivity. I will also explain how traditional Word-of-Mouth works and round up the assignment discussing "buzz" advertising. First‚ let ’s discuss television mass media ’s role in the promotional mix. Mass media ’s (television‚ radio‚ magazines‚ etc) role in the promotional mix is advertising. In particular‚ television commercial advertising is a paid form of non-personal communication. Companies use commercial advertising
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International Space Station The International Space Station (ISS) is a habitable artificial satellite in low Earth orbit. It speeds around the earth from hundreds of miles up. “On January 29‚ 1998‚ fifteen countries signed the intergovernmental agreements (IGA) establishing the framework for cooperation among the partners on the design‚ development‚ operation and utilization of the Space Station.” (“Partner Signs ISS”). The idea for using the ISS is as a platform to explore the Moon‚ Mars and
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How is Tradition Important A tradition is a kind of ritual‚ belief or object passed down within society. It is a mode of thought or behavior followed by a people or a group of people continuously from generation to generation‚ a custom or usage. Nowadays there are less and less traditions followed by people in the world. Modern people mostly forgot beliefs of the past. Contemporary life is hectic and filled with events‚ people are busy all the time and hardly find time for communication
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PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging‚ usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant‚ a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion
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