STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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Introduction Korean Air is the largest airline company in South Korea which located in Soul. Korean Air was established in March 1st‚ 1969. Korean Air currently transports an average of more than 20 million passengers per year. Since 2004‚ Korean Air has been the world leader in the international cargo transport sector (Korean Air Co Ltd‚ 2011). Korean Air is the top 20 airlines in the world in terms of passengers carried and is also the top-ranked international cargo airline (Korean Air Co Ltd‚ 2011)
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its competitive advantage as Asia’s leading low cost carrier (LCC). In this report‚ it’s also stated types of new management accounting technique and the important of these techniques. Besides‚ this report also explain in detailed about balanced scorecard for example‚ the definition‚ person that responsible in introduce this techniques and how this technique can be apply in the organisation and help the organisation to improve their service. There is also a brief description of the background of
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Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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How English is important to us According to what government said that the English language is the most important language in the world and it has been listed as the international language. We can use English language to communicate with different people in other counties even though we do not know communicate by using the local languages. English is important to me when we’re being a student in college‚ in building and even in our normal life too. Being a student in College‚ English is the
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the present day; we are now currently steadily recovering. But during the recession many countries suffered as did New Zealand‚ out of the companies that were affected‚ among them was Air New Zealand one of New Zealand’s biggest companies. The impacts of inflation causing raised CPI‚ the rise and fall of supply and demand‚ and unemployment are just some of the causes from recession. These impacts have a huge shock on the society‚ such as the effects on the general people. Air New Zealand Ltd
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The “Most Important Day” In the text “The Most Important Day” by Hellen Keller‚ we can see that Keller’s world is full of frustration and isolation as she is trapped due to her deaf and blindness disabilities. These disabilities make Keller’s life an everyday challenge‚ causing her to face communication difficulties‚ understanding‚ and personal growth. Keller’s lifelong despair stops once she meets such a strong woman to help conquer these diagnoses. In paragraph 5‚ Keller shines a light on the
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Charles Jackson Professor Hess Politics and Government Abroad 4/8/2014 Will China be the next Superpower in the next 20 years? For many years now we have projected that since the U.S. got its independence and has been winning wars and gaining more land throughout the years that they would remain the nation that everyone would fear‚ and wouldn’t want to mess with in years to come‚ but the Chinese nations might have something to say about that now has they have been coming up with their strength
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How Important Are Friends and Family? Do you know what really matters in life? It is a question that many have asked‚ and many have answered. The answers offered to this question have been varied and variegated‚ but there are a few that consistently bubble to the surface. Two of those are “friends” and “family.” With so many people offering those two answers time and again‚ it would be unwise to discount them outright. However‚ what most people mean when they say “friends” or “family” may not be
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