[pic] ASSUMPTION UNIVERSITY A TERM REPROT OF NOK AIR FOR MKT4730 MARKETING MANAGEMENT Section: 901 SUBMITTE TO A. WARISARA BY Group: BIG BIRD | | | | | |Name |ID |E-mail |Telephone | |Varin P. |4814799 |aisunnykrab@hotmail
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established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. On 2 December 2001 the heavily indebted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around‚ producing a profit in 2002. AirAsia’s CEO Tony Fernandes subsequently unveiled a five-year
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Cleanliness is next to Godliness” teaches us to keep our surroundings clean and green. Efforts to make my city a clean city will be seriously endless. I can make every possible effort to make my city a clean and green city. I can surely visit several barren lands and try to grow some plants and trees. I would frequently report the media about the efforts done to make my city - a clean and green city so that I can spread awareness. I can plan to make some groups mainly ‘eco-friendly clubs’ to make
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Angel Chia‚ Lo Sau Fui and Shim Yun Khi. In this assignment‚ students are needed to select any one local or multinational service company to do a research report regarding on how the company plan‚ decide and execute their service marketing activities in order to compete and to survive in the competitive business. After a few days of discussion‚ four of us decided to choose company in airline service sector. The reason we are choosing this sector is because we found out its interesting and attractive
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Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
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Why is it important for marketers to ‘delight ‘ their customers? As a customer‚ today‚ who unconsciously receives abundant information of a product before s/he buys it. From then on‚ s/he will be sent email questionnaires，discount information and coupons regularly，and sometimes a call from the company inquiry s/he about the product. If s/he joins the member of the brand‚ it will send s/he birthday or holiday gift. Companies plan this series of serves to delight their costumers not only to satisfy
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Abstract This report will analyse the corporate activities and position of Next plc‚ focusing on clothing‚ which is the company’s main product area. The report firstly provides an overview of the history and background of the company as well as mentioned the state of the clothing retail market. Following the introduction the report then goes into deep analysis of Next‚ beginning with identifying the company’s key strengths and opportunities for future success‚ before going on to explore certain
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The Branding of Next-Generation Products Justification for the study One of the firm’s most important marketing decisions is choosing a product name. While previous studies have examined criteria for selecting individual brand names‚ naming decisions that involve multiple product generations have received little attention. There’s a lot of research about new-product branding‚ but as best as we could tell‚ nobody had looked closely at the issue of how to brand a successive generation. (Gourville
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How important is ambition to successes? Thomas Jefferson‚ the third president of the United States‚ once said‚”Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” Thomas Jefferson then became one of the most influential leaders of all time and envisioned the United States to be one of the most powerful countries in the world‚ something no one at the time could imagine. It turned out to be true. Why was
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ordered. As a result‚ the inventory supplies have to be ordered and shipped air freight; which is very expensive. 2. Air freight bills keep growing both in numbers and in total dollar value of freight transported. What are the factors that have contributed to the development of this situation? Do they reflect efficient or inefficient management of supply‚ inventories‚ and production in firms such as this one? Discuss. Air Freight bills keep growing because there isn’t enough inventory on hand to
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