New Product Development for Microfinance: Design‚ Testing‚ and Launch Technical Note Number 2 New Product Development for Microfinance: Design‚ Testing‚ and Launch by Monica Brand ACCION International October 1998 This work was supported by the U.S. Agency for International Development‚ Global Bureau‚ Economic Growth Section‚ Microenterprise Development Office‚ through funding to the Microenterprise Best Practices (MBP) Project‚ contract number PCE-C-00-96-90004-00. i ACKNOWLEDGMENTS
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A product launch should be evaluated using a business case that is built around the future expected cash flows. However‚ from a portfolio perspective there are some factors that must be considered in forecasting the future expected cash flows. • Cannibalization As new products arrive‚ the revenue and costs involved should not be looked at in isolation. There can be ripple effects across the business where a new product cannibalizes sales from existing products. For example‚ the launch of a new
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Exam case KONE: The MonoSpace Indledning KONE - The world’s third largest elevator company‚ after Otis and Schindler Sales 1995 KONE’s revenue: $2.2 B (38% from V1‚ 62% from V2 (78% maintenance‚ 22% for modernization) 1. What would be the critical factors of success in the German market? 2. What should be KONE’s value proposition? 3. What can be learned from the test market and launches in the other three countries? How does the German market (and KONE’s position in and approach to it)
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Lipitor-X Product Launch Plan Pfizer Inc is the largest research based biomedical and pharmaceutical company in the world. Headquartered in New York‚ Pfizer has major research and development locations in England and the United States. Since its inception in 1849‚ the organization has remained dedicated to discovering and developing new and better ways to prevent and treat disease‚ while helping to improve health and well being for people around the world. In November‚ the Pfizer
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NEW PRODUCT LAUNCH: UB GROUP – SOFT DRINK “MIST” COMPANY OVERVIEW United Breweries Limited (UBL) - has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration‚ The UB Group today controls 60% of the total manufacturing capacity for Beer in India. The flagship brand‚ Kingfisher is now sold in over 52 countries worldwide having received many accolades for its quality. MACRO-ENVIRONMENTAL ANALYSIS
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1. Introduction Kone is currently facing a precarious financial situation in an industry that competes on price rather than differentiation. Should the situation persist‚ losses for 1996 will be imminent. With the launch of Kone MonoSpace in Germany‚ however‚ the company hopes to make profits as it expands its product line in this very critical market. Germany’s elevator market is the largest in continental Europe and with a market size of 15‚500 units in 1995‚ it is more than the market sizes of
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CASE: (KONE: The MonoSpace Launch in Germany) Problem: KONE Aufzug is a new elevator business which is in the middle of planning the launch of their new product‚ “MonoSpace”‚ into Germany. KONE is challenged with the problem of how they should price and market the MonoSpace elevator without dismantling and destroying their existing product line. KONE knows that they can only market to low & mid-rise buildings of 12 floors or less due to its cabin requirements and operating speed; however
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| KONE CASE HBS Purpose of the Report KONE Aufzug’s elevator business was suffering from region-wide construction slumps‚ increased price competition‚ and margin erosion within the elevator industry. Their operating income was falling significantly and they projected to report after –tax income of zero earnings in the next year. Raimo Hatala‚ director of KONE Aufzug’s elevator business‚ knew he had to introduce a new product to revolutionize the elevator industry and increase KONE’s downward
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KONE: MONOSPACE LAUNCH IN GERMANY Factors contributed to the launch performance of KONE on the Netherlands‚ France and UK? When launched‚ sales of KONE’s Monospace was the highest in Netherlands‚ then France and in UK none was sold in the first 3 months. Monospace is an elevator invented by KONE using the latest technology that uses an “EcoDisc” that eliminates the use of a machine room and further incur significant energy cost savings for the building management. It is an upgraded version for
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