Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES RELATED LITERATURE Local Literature 2B marketers are spending more than 25 percent of their budgets in the development‚ delivery and promotion of content‚ according to a recent survey run by the CMO Council and NetLine. Their objectives are to drive business leads‚ influence customer markets and grow brand presence and authority. More importantly‚ 87 percent of respondents indicated that online content has a moderate to major impact (67 percent
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Specific Objectives • To create a website that intended for seat reservation and ticket purchasing for any event. • To create a log-in system for the customers to make sure that they will purchase a ticket‚ and for their safety. • To create a page that can show what event is to be showed‚ the date it will premiere and to book for it online. • To create a seat map‚ that will show the customer where they wish to seat inside the theatre. • To make payment easy using PayPal or Credit card.
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Competitive Analysis Porter’s Verdict The Porter framework shows that the airline industry is exceedingly unattractive. Nevertheless‚ JetBlue has quickly attained profitability while maintaining its unusual low cost‚ low-fare‚ and high-quality service strategy. Rivalry is High Consolidation notwithstanding‚ rivalry is high as numerous competitors remain in the airline business. Major airlines such as Delta‚ United and American offer a substantially similar flying experience to the customer
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issue is the belief in right or wrong with a particular area or system. In any organization ethical issue should be followed for the achievement of business objectives. Precision air reservation system‚ ethical issues are being considered for the achievement of company goal. The following are ethical issues relating to airline reservation system Security; Information’s which are being provided by users should be secure. The system will ensure the safety of customers. All transaction activities will
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JetBlue: Managing the Future In the airline industry‚ few players have managed to build a unique brand identity and achieve brand differentiation. JetBlue‚ however‚ has done so by taking up the niche position of a low-cost provider that also offers a top-notch experience that legacy airlines don ’t deliver. JetBlue will maximize opportunity by maintaining its theory of the business and incorporating innovation as a core value through entrepreneurial management of resources resulting in new strategy
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lead to develop the organization. As Ann Rhoades‚ the director of JetBlue said “JetBlue did not want a mission statement nobody reads. They want words that allow everybody to talk together. Having shared values makes decision-making much easier‚” JetBlue has five core values that differentiate it from its competitors: * Safety‚ which always comes first‚ JetBlue strive to provide a very safe airline. * Integrity‚ JetBlue instills a sense of integrity in everything it does‚ also it believes
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CHAPTER II REVIEW OF RELATED LITERATURE AND SYSTEM Related Literature This chapter presents the literature and related studies which have direct thoughts on this study. The existence of many sophisticated computer systems and various innovations that we find in this Information period justify the age old saying that necessity is the mother of all inventions. The Hotel Reservation Management System is a managing process that will provide an information in use by a maintenance and to ensure that
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for JetBlue Airway Societal environment After September 2001‚ air travel decreased sharply and major airline companies had lost the money. This makes those airline companies to increase the debt by tapping their credit lines and/or issuing bonds. These actions were vital to help the carriers survive the dramatic decline in passenger levels and fares‚ and the sharp increase in losses‚ but left most of the major airlines burdened with huge debt loads . Moreover‚ there are some airline companies
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Introduction JetBlue Airways Corporation‚ or JetBlue‚ is New York’s Hometown Airline. The airline was‚ incorporated in‚ 1998‚ is a passenger carrier company. The Company operates various kinds of aircrafts‚ including Airbus A321‚ Airbus A320 and Embraer E190‚ providing air transportation services across the United States‚ the Caribbean and Latin America. JetBlue is the sixth largest passenger carrier in the U.S. (ref). The airline’s business model places emphasis on product and culture differentiation
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Background of Study for Online Hotel Reservation System Chapter 1 : Project Overview Background of the Study The existence of many sophisticated computer systems and various innovations that we find in this Information Age justifies the age old saying that necessity is the mother of all inventions. The need to share information in a so called ‘global network’ and man’s desire to communicate from long distances called for the birth of the World Wide Web (formerly known as ARPANET). With the advent
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