JetBlue Beginnings and Operational Methods Steve Brindza Ohio Dominican University JetBlue Beginnings and Operational Methods This section details the history of JetBlue‚ focusing on the activities of founder‚ David Neeleman. JetBlue Airways‚ based in Forest Hills‚ New York‚ was founded in February‚ 1999‚ by David Neeleman‚ the son of Mormon missionaries. He was born in Sao Paolo‚ Brazil‚ but raised in a tightly-knit Mormon family (Gajilan‚ 2003). After
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UPDATING As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014)
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Case 26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page 8-13 Part 5:Problems and Solutions ……………………………Page 13-14 Part 6: Recommendation …………………………………Page 14-15 Part 1: Introduction JetBlue Airlines Corporation was established on February‚ 1999 by David
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tech output‚ artistic production Dress code‚ work hours‚ fringe benefits‚ parties DON’T label an organization as “formal” or “informal” based on artifacts The Antecedents of Culture Team first encounters a problem Then members deliberate on how to get the job done What methods to use What criteria to include Team is likely to repeat methods that worked Methods of problem-solving become the culture only when they are adopted by assumption rather than explicit deliberation and decision
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2.2.2. Administrative Innovation : reservation system There is telecommuting as an option for cost reduction. If the employees’ tasks are analyzed thoroughly‚ there would be duties that could be carried out at home. There is no reason one can’t work at home if he/she could understand the content of the task and its progress. If the whole economic population of American citizens who can work at home does so‚ the research result says that it is not necessary to import even an ounce of crude oil
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1) What is JetBlue strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? # 1 Based on the company’s 10-K/A filing with the SEC‚ JetBlue’s strategy for success is product leadership with customer value proposition. As a matter of fact‚ this is JetBlue’s core strategy‚ "provides high-quality customer service at low fares primarily on point-to-point
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developed computer system it’s started from manual method. And the age old say’s that necessity is the mother of all inventions. Because of the need of business industry‚ different technologies and computer system has been grown. Nowadays with the use of internet‚ many ordinary task and businesses that people conducted were made feasible like buying products through online. The study will emphasize the effects of using manual reservation and how the computerize reservations be used these days
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COMPUTERIZED RESERVATION SYSTEM Table of contents TOPIC PAGES INTRODUCTION ---------------------------------------------------------------------------------------- 1-2 ABACUS -------------------------------------------------------------------------------------------------- 3 GALILEO -------------------------------------------------------------------------------------------------
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Overview Westjet‚ established in1996‚ is a low-cost Canadian airline company specializing in flights to various destinations in Canada‚ the United States‚ the Caribbean and Mexico. It is a non-union‚ self-run employee organization that focuses on world-class guest experience at an affordable rate. Westjet prides itself on a corporate culture that blends devoted employees with efficient service. Westjet’s business plan‚ since day one‚ has been focused on a distinct advantage over other airlines: lower
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The Organization: WestJet Competitors: AMR Corporation (American Airlines)‚ Air Canada‚ Alaska Air Group‚ Inc. Markets: Vacation goers who would prefer flying instead of driving long hours and business travelers where they can get a faster service because they have to be somewhere in a specific time. Industry (or sector): Airline Industry The Macro-environment: Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal POLITICAL: Transport Canada regulates the pre-board security
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