Discuss the main reasons for an organization to choose diversification as a strategic direction. When defining strategic directions‚ an organisation needs to analyze the context in which future operations will take place. The decision of entering a new market or to develop new products and services in an existing market needs to be though through focusing on increasing market share and increasing power over suppliers and buyers. Diversification‚ sometimes described as Horizontal intergration
Premium Market failure Strategic management Management
Global Marketing Management: Planning and Organization Section A: Global Marketing Management Global Marketing Management: An Old Debate and a New View: The approaches to global marketing have revolved over the decades. The following trends have been observed: ▪ 1970’s: “standardization vs. adaptation” ▪ 1980’s: “globalization vs. localization” ▪ 1990’s: “global integration vs. local responsiveness” ▪ 2000’s: mixture of global‚ localization The recent trend of mixture of
Premium Marketing
TRENDS IN THE CONTEXT OF ORGANIZATION DEVELOPMENT The field of OD is evolving‚ but so too is the context within which OD is applied. As summarized in figure 25-2. Several interrelated trends are affecting the context within which OD will be applied in the near future. They concern various aspects of the economy‚ the workforce‚ technology‚ and organizations. In some cases‚ the trends will directly affert OD practice. Technology trends‚ such as Internet portals‚ voice over the internet‚ and wireless
Premium Internet Marketing Information technology
firm has made about how it intends to compete in individual product markets is the core strategy - the strategy that the firm forms to describe how it intends to compete in the product market customers are the foundation of successful business level strategies and should never be taken for granted. in terms of customers whenselecting a business level strategy ‚ the firm determines (1) who will be served (2) what needs those target customers have that it will satisfy and (3) how those needs will be
Premium Marketing Strategic management
Global Marketing Management Planning and Organization Global Marketing Management “Companies must learn to operate as if the world was one large market.” - Theodore Levitt (1983) Global Marketing Management I. II. Global vs. International Marketing Standardization vs. Adaptation Controversy A. Benefits of Standardization 1) Cost Saving 2) Levitt’s Argument 3) Uniform Brand Image 4) Improved Coordination Global Marketing Management B. Advantages of Adaptation 1) Differing Use Conditions
Premium Marketing International economics International trade
& Global Strategy Hemis Code: 5J3060 UNIT HANDBOOK 2011/2012 Tutors: Maria Allen Room 901d 0161 247 6527 m.allen@mmu.ac.uk Carole Forbes Room 901a 0161 247 3830 c.forbes@mmu.ac.uk Dr. Panagiotis Kokkalis Room 808a 0161 247 6641 p.kokkalis@mmu.ac.uk Rationale Strategic management has become an integral mechanism for firms operating in the global economy‚ which is characterised by its high level of integration and cross-national operation. Strategic management issues
Premium Strategic management Management
2) Discuss the ways in which managers arrive at new strategic directions-formal and informal. Which is the best? The first phase of a strategic formulation process is the planning phase. A statement of missions and objectives is developed which charts the direction of the company and provides the groundwork for subsequent strategic processes. The objectives of a company evolve from the stated mission. After the mission and objectives are completed‚ a company must develop an environmental assessment
Premium Globalization Strategic management Strategy
n my seminars‚ I often talk about the concept of the Ultimate Success Formula. In this model‚ I am adamant about the fact that people can achieve any kind of success that they want. However‚ they will need to learn how to learn from their past‚ and hopefully‚ other peoples’ pasts. The main reason is simple. In learning‚ we develop flexibility and new objections‚ new perspectives and new ways of being. For instance‚ if you know that the present way in doing business isn’t right for you‚ learning
Premium Management Leadership Skill
There will be three shared two hour tutorials for the International Strategic Management and the Global Business Environment Courses. Students should pre- read the case studies before the tutorials‚ attempt to answer the relevant questions and bring their proposed answers in class. Tutorial 1: Case Study-The global pharmaceutical industry-in the land of shrinking giants‚ Johnson‚ G.‚ Scholes‚ K.‚ Whittington‚ R.‚ Angwin‚ D.‚ and Regner‚ P. (2014) “Exploring Strategy‚ text and cases”. Publisher:
Premium Strategic management Aer Lingus Case study
managers? A) Where did this project come from? B) Why are we doing this project? C) How can all these projects be first priority? D) Why is this project so strongly linked to the strategic plan? E) Where are we going to get the resources to do this project? 2 Strategy considered to be under purview of senior management is A) Old school thinking B) A new school of management thought C) Necessary in a company structure D) Beneficial to the Project Manager
Premium Strategic management Management Strategic planning