article: Market leaders’ v/s Market followers Author Ruhi Lal Senior Lecturer Amity School of Communication (ASCO) Amity University‚ Sec-125‚ Noida‚ UP The author can be reached at rlal@amity.edu Abstract The article is aiming to study how big brands are losing their market share & what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in Indian market on various
Premium Marketing Brand Brand management
Study of Integration Testing Techniques For Object-Oriented Programs Submitted in partial fulfillment of the requirements for the award of the degree of Master of Computer Application (2009-2012) ABSTRACT Object-oriented programs involve many unique features that are not present in their conventional counterparts. Examples are message passing‚ synchronization‚ dynamic binding‚ object instantiation‚ persistence‚ encapsulation‚ inheritance
Premium Object-oriented programming
the latest handset models by major manufacturers‚ such as HTC‚ Nokia‚ Samsung and Apple. Therefore‚ it is important to find out Singaporean’s Perception of smartphones in order for‚ in this case Apple‚ to penetrate fully into the Singapore Market. Singapore’s market demand for smartphones will continue to grow over the years. 1.1 Apple Inc. Background Apple Inc. is formally known as Apple Computer‚ Inc is a multi-national corporation that manufacturers mostly consumer electronics. The company started
Premium Mobile phone Apple Inc.
................................................................... 1 1.4 Delimitation .............................................................................................................................. 2 2. Overview of the Chinese market ......................................................................................... 3 3. PEST-analysis ...................................................................................................................... 4 4. Porters Five
Premium Marketing
operations used in a computer program are often grouped into logical units called _____________. a. procedures 7. Envisioning program components as objects that are similar to concrete objects in the real world is the hallmark of _____________. c. object-oriented programming 8. The values of an object’s attributes also are known as its _____________. b. orientations 9. An instance of a class is a(n) _____________. a. object 10. Java is architecturally _____________. c. neutral 11. You must compile classes
Premium Java Object-oriented programming Data type
A grey market or gray market also known as parallel market is the trade of a commodity through distribution channels which‚ while legal‚ are unofficial‚ unauthorized‚ or unintended by the original manufacturer. Unlike black market goods‚ grey-market goods are legal. However‚ they are sold outside normal distribution channels by companies which may have no relationship with the producer of the goods. Frequently this form of parallel import occurs when the price of an item is significantly higher
Premium Marketing
The Cause Of Bad Or Good Effects For Exam-Oriented Education It is no doubt that education is always an important topic around in our life‚ because education can not only improve our knowledge‚ but also can develope our society’s economic development. Right now‚ there is one very popular education system in the most Asian countries. It is exam oriented education. For this education system‚ there are many different opinions. For example‚ some people consider that this system is waste students’
Premium Learning Education Middle school
6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
Premium Marketing
Market segmentation Introduction Market segmentation is a marketing strategy that is one of steps goes into defining the selection of consumers who have common need and will assist consumers with products that satisfy their individual sets of needs and buying practices. The purpose of market segmentation is to guide the consumer purchases‚ businesses are offering through marketing and sales program to maintain sales and growth of the business to survive from competitive market industry. In order
Premium Marketing
Design and Implementation of a Web-Service Based Public-Oriented Personalized Health Care Platform OBJECTIVE The main objective of this technique is to develop Public-oriented Health care Information Service Platform‚ which is based on such technologies. We design and implement the health care platform based on SOA and Web service technologies. DOMAIN Web Services‚ SOA‚ Biomedical Healthcare SYNOPSIS As an emerging form of enabling technology‚ Web-based
Premium Health care Health informatics Medicine