affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables. Research Design Research data were taken from a survey carried out on 720 customers from a Spanish supermarket chain. A stratified selection by simple affixing was used. Out of the entire sample‚ 180 were participants in the retailer frequent shopper program that was in force at that moment‚ 180 in the card program and 360 were not participant in any loyalty program
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are loyal to their country. They are expected to be role models‚ and have responsibilities to attend to. How does this loyalty affect them‚ their country‚ and more importantly their people? When Annemarie (a child) experiences war. Does this make us rethink our thoughts on war and the world itself? Does war have an affect on our lives and human relationships. Does Annemarie show us how war really affects our human relationships‚ our thoughts‚ and more importantly our lives. Is this
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Friends and Relatives‚ the Group Inclusive Tour‚ the Overseas Filipino Workers‚ and Niche Market. b. Competitors Major: Cebu Pacific * The airline was established on August 26‚ 1988‚ and started operations on March 8‚ 1996. It is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3)‚ Pasay City‚ Metro Manila.The airline is a subsidiary of JG Summit Holdings. It is currently headed by Lance Gokongwei‚ presumptive heir of John Gokongwei‚ the chairman emeritus of JG Summit
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LIMITED CUSTOMER SATISFACTION OF WATER Purifiers SYSTEM Submitted To‚ MR. SUDIP CHAKRABORTY SR. DIBISIONAL SALES MANAGER DEBI PRASAD NAYAK SCHOOL OF MANAGEMENT STUDIES Submitted By‚ SCHOOL OF MANAGEMENT STUDIES Near D.C. Court junction‚ Dimapur‚ Nagaland‚ India PREFACE PREFACE It is obvious that to remain competitive the corporate marketing strategy must aim to create and retain a satisfied customer. This is possible only when the firm adds value to the customer should perceive
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Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
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This case is just a description of the situation without any details on possible questions or further actions. Southwest Airlines (A) Stanford Graduate School of Business Case Study HR-1A (1995) A Summary This case is about Ann Rhoades‚ vice president of people for Southwest Airlines (LUV). She is preparing for a meeting with the top executives of the airlines to discuss the airline’s competitive position in the light of United’s and Continental’s recent engagement in the low fare market
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that Sue had already made the purchase shows his intent to add the property to the partnership. As partners Sue and Tom are in a fiduciary relationship with one another. As such they owe certain duties of loyalty. At the beginning of the deal to purchase the property Sue did not break this loyalty‚ but as the transaction went along‚ I believe Sue can be accused of usurping a partnership opportunity. The property was offered to the partnership. This is apparent because they had discussed the purchase
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Emirates Airline is one of the five world leading airline companies founded in 1985. It was awarded the “World’s Best Airline” by Skytrax at the 2013 World Airline Awards. In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a row “World’s Best Inflight Entertainment”. Emirates Airline serves over 39 million customers a year based on 2013 data. Nonetheless as every other business‚ Emirates Airline faces its own challenges. The company needs to update
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Superficial STEEP and Porter’s Six Forces analyses for the US airline industry. STEEP ANALYSIS 1. Technological • Internet Availability: The availability of internet to the general public gave the airline industry a lot of competition. Before there was much more price control from the airlines themselves and prices could be raised or lowered whenever they felt necessary. Only travel agencies had this information available other than the airlines themselves. Internet availability has regulated a lot
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probationary period‚ 75% get confirmed‚ around 20% get an extension of probation and 5% leave. Senior managers at SIA believe that everyone‚ no matter how senior‚ has a training and development plan with clear goals. The famous ‘‘Singapore Girl’’ undergoes training for 15 weeks‚ longer than any other airline and almost twice as long as the industry average of 2 months. Thistraining includes not only functional skills such as food and beverage serving and safety training‚ but also soft skills of personal
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