Data Mining DM Defined Is the analysis of (often large) observational data sets to find unsuspected relationships and to summarize the data in novel ways that are both understandable and useful to the data owner Process of analyzing data from different perspectives and summarizing it into useful information A class of database applications that look for hidden patterns in a group of data that can be used to predict future behavior. DM Defined The relationships and summaries derived
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CIS 501: Information Systems for Managers Data Mining Problems Introduction Problem 1: Data-Based Decision Making Problem 2: Market Basket Analysis: Association Analysis Problem 3: Market Basket Analysis: Concept Tree/Sequence Analysis Problem 4: Decision Tree Problem 5: Clustering/Nearest Neighbor Classification Problem 6: Clustering Problem 1: Data-Based Decision Making Supermarket Product Placement Suppose that we are responsible for managing product placement within a
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effect of the Data Protection Act on e-marketing This guide is based on UK law. It was last updated in March 2008. Topics • Advertising and marketing • Commercial The law relating to data protection is designed to regulate organisations known as data controllers who collect and process information relating to living and identifiable individuals and to provide those individuals with rights in relation to such data. In the UK the position is currently governed by the Data Protection Act
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EXECURTIVE SUMMARY PROBLEM Our client is unfamiliar with the Dutch market‚ we are to conduct an in-depth research of the target market in order to provide a deep understanding of the marketplace and its consumers. Research question: Will the product be able to capture the consumption of tea in the Dutch market? SECONDARY DATA COLLECTION DEMOGRAPHIC AGE DISTRIBUTION DATA Population The Hague to surpass the 500 thousand mark in September The population of The Hague is anticipated to surpass
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hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh Case- Harrah’s Entertainment Inc. Questions: 1. What are the objectives of the various Data Base marketing programs and are they working? 2. Why is it important to use the “customer worth” in the DBM efforts rather than observed level of play? 3. How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data Base marketing? 4. What is the sustainability of Harrah’s actions and strategy? 5. What are the privacy and ethical
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and work with each other. The functions at Alliance Data have allowed the optimization of organizational resources to effectively and efficiently service their employees‚ their shareholders‚ and more importantly their internal and external customers. Alliance Data is an organization who has become highly successful by ensuring that they maintain a competitive edge by successful implementation regardless of diversions in their path. Alliance Data Systems is an industry leader that delivers branded
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So‚ what is a data card? A data card is simply a way to organize all pertinent information by its individual category. Although I‚ have both a Microsoft worksheet document with my data on it‚ I also keep my; load data‚ rifle data‚ inventory‚ best price list and cartridge usage on 3x5 reusable cards. Gunsmith’s and had-loaders can purchase a pack of 50-100 index cards from Dollar Tree. After organizing the information by individual category on the card‚ they can get it laminated. A fine point dry
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of how the see or interpret a database‚ but this should not be the case when an Enterprise view of database is establish since it should have a consistent and unique view to users. This attribute of the EVD – enterprise view of database is very vital especially when crafting a logically significant and steady database. The EVD concept is very useful in Database designing procedure and in conceptual schema design. Designing of a Database is considered as a systematized process that moulds data into
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CRIME DATA COMPARISON Crime Data Comparison Paper By Juanidel Cubero In this paper I will compare the robbery rate between two metropolitan cities which are Dallas Texas and San Diego California using the preliminary annual Uniform Crime Report (UCR) generated by the Federal Bureau of investigation (FBI) from January to December 2008. The Uniform Crime Reporting Program (UCR) defines robbery as the taking or attempting to take anything of value from the care‚ custody‚ or control of a
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Panasonic Creates a Single Version of the Truth from Its Data important mis case study CASE STUDY 1. Evaluate Panasonic’s business strategy using the competitive forces and value chain models. Panasonic is one of the world’s leading electronics manufacturers. To be effective‚ their goals‚ objectives‚ culture‚ and activities needed to be consistent with their strategy. In order to increase their profit margin‚ they had to find ways to reduce costs and increase sales. For Panasonic‚ this meant
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