Premier Automobiles is an Indian automaker which monopolized period from the 1950s till the early 1990s when India was closed to the world and imports. In 1949‚ parts were being made in India‚ starting with simpler components and gradually building up to more complex pieces. Two companies made parts: Premier and Hindustan Motors of Calcutta. The early years of Premier and Hindustan were marked by very low sales‚ due to the size of the market; only about 20‚000 vehicles per year were made in India
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sense‚ foreign direct investment refers just to building new facilities. FDI Inflows to Automobile Industry have been at an increasing rate as India has witnessed a major economic liberalization over the years in terms of various industries. The automobile sector in India is growing by 18 percent per year. ------------------------------------------------- The Automobile Sector in India- The automobile sector in the Indian industry is one of the high performing sectors of the Indian economy
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1800’s. By the 1900’s‚ it was uncertain which type of engine would power the automobile. At first‚ the electric car was the most popular‚ but at the time a battery did not exist that would allow a car to move with much speed or over a long distance. Even though some of the earlier speed records were set by electric cars‚ they did not stay in production past the first decade of the 20th century. The steam-driven automobile lasted into 1920’s. However‚ the price on steam powered engines‚ either to build
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its product – Volkswagen Polo. Then a brief description of the main target market of the product is provided. Next‚ the IMC mix elements for this product are shown. As a result‚ some recommendations are presented. For the purposes of the assignment the market was narrowed down to Russia only. 2. Brief background 2.1 Volkswagen Company Volkswagen was established in 1930s. Now it is one of the world’s leading automobile manufacturers‚ based in Wolfsburg‚ Germany. It forms the core of the Volkswagen
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IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
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MEHTA AUTOMOBILES In 1980‚ Mr.Sanat Mehta joined Standard Automobiles of Ahmedabad as a mechanic. In appreciation of his excellent work‚ he was soon promoted to the post of chief mechanic. Mr. Mehta’s professional ability‚ his pleasing manners and sense of responsibility endeared him to the customers of Standard Automobiles to such an extent that some of them persuaded him to commence his own automobile repair workshop. One of them persuaded him to commence his own automobile repair workshop
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Hydrocarbons (HC) Polynuclear aromatic hydrocarbons (PAHs) 2005 Air Toxic Emissions from On-road Mobile Sources (Tox-weighted) Affects of Automobile Pollution 1. In India about 15-20 million people are asthmatic because of emission of automobile pollution. 2. N02 is a highly toxic gas and attacks the lungs causing lung cancer and emphysema. 3. Automobile pollutants interferes the development and functioning of the nervous system. 4. Some diseases such as bronchitis‚ plurosis occur by long-term
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BACKGROUND 2.1 Automotive industry has universal5ly emerged as an important driver in the economy. Although the automotive industry in India is nearly six decades old‚ until 1982‚ only three manufacturers - M/s. Hindustan Motors‚ M/s. Premier Automobiles and M/s. Standard Motors tenanted the motor car sector. Owing to low volumes‚ it perpetuated obsolete technologies and was out of sync with the world industry. In 1982‚ Maruti Udyog Ltd. (MUL) came up as a government initiative in collaboration
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manufacturing supply chain‚ is very important where automobile manufacturing is one of the biggest industries in the world. The adoption of engines remanufacturing would effects the automobiles SCM. But how does C2C (or remanufacturing) affect the supply chain for car engines? What are the requirements‚ for adopt engines remanufacturing strategy? How the Supply chain management will be after the adoption? Automobiles are one of the biggest industry markets on the world‚ and it has a huge effect on consuming
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Segmentation‚ Positioning and Positioning 24 6.1.1 Creative Professionals (Business Market) 24 6.1.2 Education (Educators and Students) 25 6.1.3 Growth Rate of Market 25 6.1.4 Demographic Segmentation 26 6.1.5 Geographic Segmentation 26 6.1.6 Behavioural Segmentation 26 6.1.7 Psychographic Segmentation 27 6.1.8 Market Targeting & Positioning 27 6.2 Ansoff Matrix: Product-Market Strategies 28 6.3 BCG Model Analysis 29 6.3.1 Analysis 29 6.3.2 Recommendations
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