0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
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[pic] AEA Training Centre Perdreau Street‚ Port Louis Tel: 208-0294/0272 |Unit Title |Business Environment | |Unit Code |Y/601/0546 | |Assignment Number |1& 2
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Division of Business | Course: HNC/HND BUSINESS MANAGEMENT LEVEL 4 | Year: 2013 | Student Name: | Unit 1: Business Environment | Lecturer: | Date Issued: | Completion Date: | Fail Pass Merit Distinction P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | P9 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | M1 | M2 | M3 | D1 | D2 | D3 | | Learning Outcomes:On successful completion of this unit a learner will:1. Understand the organizational purposes
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The United States economic environment consisted of many criteria between the years 1999-2003. One factor of influence on the economy was the unemployment rate of Americans. Personal income was another factor that played into the economy. Another economic factor was the price of oil. The last factor was that of the unimaginable War in Iraq. These factors all combined to impact the economic environment. Unemployment rates have always been atop Americans minds. Today more than ever‚ Americans
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International Political Economy (IPE). The most salient among these perspectives are Realism‚ Liberalism‚ and Marxism. These paradigms or ways of looking at IPE enables international relations students to study the forces at work in the international realm and analyze how these factors interact to create the state of affairs of the IPE. Through these perspectives‚ people can also take a look at how human nature‚ individuals‚ society‚ states‚ and markets relate to the economy and how they make it work
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INTRODUCTION Today‚ economic globalization and international economic integration is typical and common development trend of the world economy‚ regardless of the economy’s scale and its level of development‚ as well as the political regimes and social in which it belongs to On the basis of presentation and systematic overview of different market structures and market forces as well as the global factors affect to economy and shape national business activities‚ I strive to indicate an insight about
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Introduction Business Environment included the actors and forces outside the organization that influence management’s stability to develop and maintain successful transactions with its target customers and stakeholders. The objective is to establish the importance of analyzing the types of environmental forces. The environmental forces are political-legal forces‚ economic forces‚ socio-cultural forces and technological forces. In other words‚ these forces (PEST) strongly affect the way of business is conducted
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The PESTLE Factors We start with the Political forces. First of all‚ political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies‚ or government involvement in trading agreements. Political factors are inevitably entwined with Legal factors such as national employment laws‚ international trade regulations and restrictions‚ monopolies and mergers’ rules‚ and consumer protection
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Global Business and Political Forces Case Study Introduction Walgreens Corporation “C-Level Executives” will have to consider the Global Business and Political Forces associated with their Global International Expansion plans into the Country of Brazil during the period of (2014-2016). Analysis The key issues Walgreens Corporation “C-Level Executives” pose to face would be attempting a massive global expansion and creating new value innovation within that new global market. The want and need
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* Business Environment Understanding the environment within which the business has to operate is very important for running a business unit successfully at any place. The environmental factors influence almost every aspect of business such as‚ its nature‚ its location‚ prices of products‚ the distribution system‚ or the personnel policies. It is important to learn about the various components of the business environment‚ which consists of the economic aspect‚ the socio-cultural aspects‚ the political
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