1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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- William Shakespeare’s tragic play‚ “Romeo and Juliet”‚ was written in 1597. This tragedy is based on the passion of love‚ including images of fate and death. - Elizabethans strongly believed that fate controlled their lives and everything was planned out. Most people believed that the power of the stars could foretell the future. In the prologue‚ Shakespeare mentions Romeo and Juliet’s destinies: “A pair of star cross’d lovers take their life” this suggests that stars take control of the two lovers’
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Running head: KNOWING YOUR AUDIENCE Knowing Your Audience Name BCOM/275 Teacher Knowing Your Audience On August 5‚ 2010‚ a small copper mine located in Chile suffered a cave-in which left 33 workers trapped underground. With workers being trapped 300 meters below ground with limited food‚ water‚ and oxygen‚ nobody knew for sure how long they would survive. After four days of being trapped‚ there was still no idea if any
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The video with Steve Jobs introducing the “First Ever iPod” was incredible. When viewing the video presentation the audience demographics as in age and socio-cultural background‚ I felt geared towards the age demographic and socio-cultural background that is known to be the Y generation overall; but markets the iPod to all ages and cultural backgrounds. The Y generation is any person that is born after the year 1983. [1] Generation Y was the first to grow up with computers in their homes and they
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Audience Analysis The targeted audience of this writing would be anyone wanting to hear a one sided article against oil and why we need to find an alternative. I would say anyone between the ages of 18-92‚ not that 92 would be the cut off age. Just as in my first writing oil and natural gas is part of my everyday life since my family works in the field. I may be a little bias which is why I chose this article to write about. Rhetorical
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Audience Analysis Paper Does the thought of putting together a quarterly sales presentation to stakeholders give you nightmares? Well‚ a sales presentation doesn’t have to be that way! Developing quarterly sales presentations requires analysis and research of one’s audience. In particular‚ a recipe for good a sales presentation would start by identifying the characteristics of each audience‚ choosing the appropriate communication channel for each audience‚ addressing extraordinary elements
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Various characters may appear malicious based on the actions that they have committed‚ but through admirable writing any sinful character can acquire sympathy from the audience. The Stanger by Albert Camus centers around Monsieur Meursault‚ whose mother recently died. He then acquires a new friend‚ Raymond‚ who leads him down a dark path. Later‚ Meursault ends up committing murder for Raymond‚ and he eventually gets the death penalty for the crime he has committed. In Albert Camus’ The Stranger
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Shakespeare in his time were performed to influence his audience and provoke thought and debate the social‚ cultural and economic events that were taking place at that time. Shakespeare’s Hamlet‚ in particular‚ was a reflection of the events happening during the Elizabethan era. In this essay‚ the focus is mainly on Act IV scene IV and the speech of Hamlet and the essay focuses on answering the question of the effect Hamlet had on the audience in the Elizabethan era‚ specifically culturally‚ socially
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How does Shakespeare use dramatic devise in Act3 Scene1 of Romeo and Juliet in order to make it such an interesting‚ exciting‚ and important scene? Romeo and Juliet‚ one of Shakespeare’s early plays is about two young lovers from rival households that feel the only way they can be together is to get married. Like some of Shakespeare’s best work Romeo and Juliet fits into the tragic genre; although it could be considered a comedy as it starts out a comic play‚ and stays comic until the death
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house to support his wife and children. Most theaters‚ including Shakespeare’s had minimal scenery and no lighting at the time. With ought the technology we have today Shakespeare was still able to express his ideas to his audience. One of his most popular plays is Romeo and Juliet. In this play Shakespeare uses literary elements such as the setting of Verona‚ Italy where
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