IIBM Institute of Business Management Examination Paper MM.100 International Marketing Management Section A: Objective Type & Short Questions (30 Marks) This section consists of Multiple Choice & Short Note Type Questions. Answer all the questions. Part One carries 1 mark each & Part Two carries 5 marks each. 1. International marketing includes activities that direct the flow of goods from: 2. ETC stands for______________ 3. Till 1950-56 there was no clear exim policy and no __________
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to examine and evaluate the existing literature‚ which relates to the role of performance management in both controlling and developing employees. In the beginning‚ the review will emphasize on defining ‘performance management’‚ its brief history‚ evolution‚ and definitions through the existing literature available. In between this literature review‚ will highlight the issues related to performance management‚ which act as a hindrance in its perfect execution in organisations. The latter part of
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2014/15 Semester One Marketing Management SPD4250 Topic: Ocean Park Hong Kong Name: Ho Ka Shing Lam Yee KI Leung Ping Sin Tai Ho Kwan Yeung Yee Kuen Zhang Xiao Jun Tutorial Group: 03E Group: E Group Project Proposal for Ocean Park Hong Kong Brief Description of Ocean Park Hong Kong Ocean Park Hong Kong is one of the most popular theme parks in the world. It was officially opened on January 10th 1977 by the
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Sun Tzu’s art of war and its implications on marketing Table of Content Content | Page | Art of WarChapter SummaryMarketing Implication i. Laying Plans ii. Waging War iii. Attack by Stratagem iv. Tactical Dispositions v. Energy vi. Weak Points and Strong vii. Maneuvering viii. Variation of Tactics ix. The Army on the March x. Terrain xi. The Nine Situations xii. The Attack by Fire xiii. The Use of SpiesConclusionReference | 4-56-910111415182025344043464956606162
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Art is a diverse range of human activities and the products of those activities; this article focuses primarily on the visual arts‚ which includes the creation of images or objects in fields including painting‚ sculpture‚ printmaking‚ photography‚ and other visual media. Architecture is often included as one of the visual arts; however‚ like the decorative arts‚ it involves the creation of objects where the practical considerations of use are essential—in a way that they are usually not for a painting
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corporation and it is one of the world ’s largest media conglomerates founded in Tokyo‚ Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics‚ video‚ communications‚ and information technology products for both the consumer and professional markets. Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics‚ Games‚ Music‚ Pictures‚ Financial Services and Other. These make
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Science vs Art Is science more important than art when it comes to learning or intelligence? Based off how the current United States public school systems are built‚ the answer is yes‚ knowing the biomes of the Earth is more important than having the opportunity to paint. At the elementary level‚ students get art and music possibly once or twice a week. The performing arts are not even considered an option in a majority of schools. Theatre can be used in connection with science or other subjects
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Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha logo copy.tif SUMMARY by Chapter 6 Analyzing Consumer Markets Since marketing starts from the customer‚ it is of primary importance to understand the psyche of the customers and their buying motives. This chapter talks about the various behavioural patterns that govern the decision making process of a customer. A marketer needs to understand these factors affecting the customer’s purchase decisions
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COLLEGE OF ARTS AND SCIENCES University of the Philippines Manila Padre Faura St.‚Ermita Manila THE GENERAL EDUCATION PROGRAM GUIDELINES (Effective Academic Year 2011-2012) Each UP student is expected to take 45 units of General Education Subject distributed equally across three (3) clusters: CLUSTER Arts and Humanities Social Sciences and Philosophy Math‚ Science and Technology UNITS 15 15 15 As approved by the Members of the UP Manila University Council on July 7‚ 2011‚ the following GE
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MARKETING MANAGEMENT REPORT ON UBER CASE STUDY 2014-2015 Module Coordinator: Chris Pickford Ali Mohebbian 3400518 Berna Sahin 3326994 Khaled Saheb 3307223 Nihara Maheswaran 3329096 1. Introduction 3 2. Audit 4 2.a Organizational environment 4 2.b Uber’s business model 4 2.c External and internal analysis of Uber 5 Competitors: 8 3. Strategic Options: 9 4. Marketing Strategies 13 Uber’s Marketing Objectives: 14 5. Strategies and solutions suggested:
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