..................... DOTSE LINFORD KWABLA 10BMR069 ...................... MAVIS TUOBEWERE GYEREH 10BMR070 ....................... THE EFFECT OF E-MARKETING AS A PROMOTIONAL CAMPAIGN ON THE FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK IN GHANA 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mobile telecommunication network‚ the leading telecommunications company in the emerging markets
Premium Marketing
aim its marketing efforts and ultimately its merchandise.[1] A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product‚ place(distribution)‚ promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. Market Segmentation: Market segmentation is one of two general approaches to marketing; the other is mass-marketing. In the mass-marketing approach
Premium Marketing
elsevier.com/locate/bushor International marketing research: A global project management perspective Robert B. Young a‚⁎‚ Rajshekhar G. Javalgi b a Business Division‚ Lorain County Community College‚ 1005 North Abbe Road‚ Elyria‚ OH 44035‚ USA Nance College of Business Administration‚ Cleveland State University‚ 2121 Euclid Avenue‚ Cleveland‚ OH 44115-2214‚ USA b KEYWORDS International marketing; Global marketing strategies; Marketing research; Competitive advantage Abstract
Premium Marketing Marketing research
Marketing is selling of products or services‚ the business activity of presenting products or services in such a way as to make them desirable. Component of marketing: • Distribution • Marketing research • Advertising and sales promotion • Selling and merchandising • after sales services • Packing • Pricing • Product advertising Importance of marketing to a business Marketing improves the financial success of most organisations over a long period of time. It does cost the organisation
Premium Marketing
with Indian company‚ the Modi Group‚ to launch a new domestic private airline‚ Modi-Luft‚ in 1993. However‚ three years later ModiLuft had gone bust and Lufthansa filed a lawsuit against one of the Modi brothers‚ claiming he had used funds obtained from the German company in other ventures. In return‚ the Modi Group accused Lufthansa of charging too much and of producing defective planes. * Coca-Cola. The Coca-Cola company understood that distribution was the key to building a strong Indian brand
Premium Marketing
r------------------------------------------------- DATE | 17th April 2013 | TO | Marketing & Sales Department | FROM | Claudio Marseglia‚ Marketing & Sales Manager | SUBJECT | Weekly Information Update | ------------------------------------------------- General Information & Tasks We delivered our draft annual report (in the following text mentioned as “AR”) for ThinkTwice. I am pleased with the result of the team effort. Still‚ I want some points changed. Mrs. Casino
Premium Sales Marketing Change
Lecture • What is E-Marketing? • E-Marketing: Past‚ Present‚ Future • Part B: Unit Overview / Assessments 3 E-Marketing - Definition • “E-Marketing is the use of information technology for the marketing activity‚ and the process for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers/ clients / partners‚ and society at large.” (Strauss & Frost‚ 2012‚ p. 28) 4 Needs‚ wants‚ and demands Products Core Marketing Concepts Markets
Premium World Wide Web Marketing
Marketing Plan: Part B Prepared for Vivian McDonald Table of Contents Key Issues There are various key issues present with regards to the marketing plan of Vitalyze. These were detailed in Part A of this report. These various issues that are present will guide the numerous marketing strategies that will be detailed in this section of the marketing plan. Perhaps the most important of these key issues present is the issue of how Vitalyze will gain and market a competitive
Premium Marketing Advertising
• To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image‚ a clever commercial‚ a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning
Premium Marketing