MAKING YOUR MARKETING COMMUNICATIONS MORE POWERFUL 1. Position the product in the customer’s mind – how you want your customer to think and feel about your product. 2. Find a creative big idea – which will persuade people or convince them to try your product. 3. Having an emotional appeal 4. The message must sell itself – a. Image strategy – good image of the brand b. Information strategy – giving information about the facts. Giving information about
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International Business Lecturer : Eric Lam M. Commerce (Marketing)‚ M. Logistic Management‚ B Health Sciences ericcklam@gmail.com Lecture 1 Topic 1 Globalization What Is Globalization? The world is moving away from selfcontained national economies toward an interdependent‚ integrated global economic system Globalization refers to the shift toward a more integrated and interdependent world economy 1-3 What Is The Globalization of Markets? Historically distinct and separate
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Americanization of Globalization Denzel Speights English 1133: Freshman Composition II November 21‚ 2012 American business is renowned for its domination in food‚ clothing‚ media‚ and technology. Various cultures and companies know that America’s marketing strategy isn’t like any one else in the world. Their business comes on a large scale to showcase everything on a worldwide media market. American companies are Globalizing societies by Americanizing them
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TURKISH AIRLINES MARKETING STRATEGY 1. Airline Overview Turkish Airlines‚ Turkey’s national flag carrier‚ was founded in Ankara on 20 May 1933 as “State Airlines Administration‚” under the direction of the Ministry of Defence. In 1955‚ it was restructured into “Turkish Airlines”. 25% of the company was sold via an SPO under a privatisation programme in 2005. Today 50.9% of the company shares are public‚ while the rest remain state-owned. In 2008‚ Turkish Airlines has kept its position ranked
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RED MANGO Current Marketing Strategy As a private company‚ Red Mango ’s current strategy can only be ascertained by analyzing its corporate communications‚ its past and current business moves‚ and media reports. The company appears poised to become the next "hot franchise." There has been open speculation about an eventual initial public offering of stock‚ with The New York Times describing a stock offering as "seemingly inevitable." Red Mango continues to expand in greater Los Angeles
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A REPORT ON Customer-Driven Marketing Strategy: Creating Value for Target Customers INDEX SL.NO. TOPICS PAGE NO. 1. Market segmentation 1 2. Segmenting consumer markets 2-4 3. Segmenting business markets 4 4. Segmenting International markets 5 5. Requirements for effective segmentation 5-6 6. Market targeting
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Globalization introduction The idea of taking away your business and investing funds from domestic market to international market‚ with the exchange of ideas‚ culture and knowledge is known as globalization. Globalisation is the process of involving economic integration; it involves the transfer of policies‚ transfer of people‚ cultural diversity‚ and transmission of knowledge across borders‚ relations.it is the process of making world shorter and making things moves closer to each other. Somebody
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Section B Submitted by –Harsh Golan About Samsung: The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. It is the world’s largest conglomerate by revenue. The Samsung Group is composed of numerous international affiliated businesses‚ most of them united under the Samsung brand including Samsung Electronics‚ the world’s largest electronics company‚ Samsung Heavy Industries‚ the world’s second largest shipbuilder
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|8 | |5 |Pizza hut in india |10 | |6 |Marketing strategy |11 | |7 |Comparative strategy |12 | |8 |Consumer pull factors |14
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LESSON-16 BASIC CONCEPTS IN MARKETING Dr. Subhanjali Chopra STRUCTURE 16.0 Introduction 16.1 Objectives 16.2 What is ‘Marketing’? 16.2.1 The Marketing Concept 16.2.2 Marketing versus Selling 16.2.3 Importance of Marketing in Small Business 16.2.4 Marketing of Services 16.3 Marketing Research 16.4 Market Segmentation 16.5 Marketing Mix 16.6 Other Marketing Strategies 16.6.1 Sub-Contracting Exchanges 16.6.2 Tender Marketing 16.6.3 Consortia Marketing 16.6.4 Government Stores Purchase Programme
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