TRIPLE F FACULTY OF COMMUNICATION AND MEDIA STUDIES Company Profile: • • • Lowe Indonesia is the largest and most awarded agency in Indonesia. Over 25 years’ country experience. The agency partners with leader brands like Unilever‚ Philip Morris-Sampoerna‚ Pizza Hut‚ Nestle‚ Indofood and etc. Chief Executive Officer - Joseph Tan Chief Financial Officer - Anditia Harahap Chief Creative Officer - Din Sumedi Executive Creative Director - Firman Halim Joint Chief Client Officer - Wawa
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their products. Gatorade doesn’t falls short in this category for marketing. Some of their ads included Tiger Woods‚ Peyton Manning‚ Serena Williams‚ and Michael Jordan to name a few. There are many reasons why advertisers chose to do ads on models‚ celebrities‚ and athletes. For instance‚ adolescents look at these celebrities as role models‚ or ways to live out their dreams. In the 1997 Gatorade ad featuring an all-time great Michael Jordan; he is sitting down on the bench with a towel wrapped
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Ads are the cave art of the twentieth century. There are ads running on TV‚ phones‚ and shoved into almost every mailbox in the United States. These ads have even reached schools and for years now corporations have especially established partnerships with high schools. Their ads can be found in the school’s park‚ gymnasium‚ stadium‚ the locker room‚ library‚ music room‚ cafeteria‚ and even on the school’s uniform. There are many schools that lack money to improve their facilities and must rely on
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Interview proper Portrayal of women in ads 1. How do ads portray women? 2. What do you think of the ads’ portrayal of women? How do you find it? 3. What do you think do these portrayed images promote? 4. Do you agree with these portrayals of women? a. Do you think these portrayals are accurate or in line with reality? b. Do you think these images represent women well? 5. If not‚ how do you think should women be portrayed in ads? 6. What is your perceived
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COM 5831 THEORIES IN ADVERTISING AND COMMUNICATION Term Paper A Content Analysis on Global Brand Advertisements‟ Localization Tendency in China From 2003 to 2009 Submitted by Fan Xiao Ren Anqi Chen Haoyuan Table of Contents 1. INTRODUCTION ---------------------------------------------------------------------------------------1 2. LITERATURE REVIEW ------------------------------------------------------------------------------2 2.1 Globalization & Localization ------------------------------------------------------------------------2
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Killing Invisible Germs The advertisement that I chose was the Listerine magazine ad‚ produced in the year 1959 by the Lambert Pharmacal Company. I found this ad to be most interesting because I did not know that Listerine was originally used for killing off the common cold and sore throat. The company made a number of Listerine ads to prove that the product worked on people through years of testing. Although the ad is in plain black and white‚ it offers a lot of significant claims as to why Listerine
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wherever we go from walking in the city or to driving on the highway. Some of these advertisements put a spin on something old such as an image or phrase‚ and it will catch peoples eyes. This is just what Guinness did with one of their beer ads that reads “Enjoy responsibly. Phones down‚ please.” The layout and color of the phones on the bar counter are put in that spot to make a glass shape‚ The company shows all three different appeals mostly trying to persuade buyers. Guinness has made an ad that puts
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Lexus Ad Analysis The advertisement that I chose is for the new Lexus LS F sports car. The ad shows a car in the middle of the picture with an attractive man and woman standing on each side of the car. A dark and dimmed glass room with shadowy figures in the background gives the impression of a club or theater at night. The words “memorable performance” is largely displayed at the bottom of the advertisement. This advertisement mainly attracts men because it portrays a man driving around with an
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Kolton Huckaby Word Count: 1055 10/9/2012 English 101- Section 076 Prof. Michael Shum MARLBORO ADS THROUGH THE YEARS Over the years Marlboro has had a clear shift in the way they advertise for their cigarettes. This shift is caused by many social and historical trends of the certain time period. One of the biggest driving forces for the way ads are created is the social class. Throughout history the social class is continually changing and as it changes so do the advertisements that
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SPCH 1321 - BUSINESS ORGANIZATION & PROFESSIONAL COMMUNICATION Final Exam Essay Questions: Ch. 1 – The Communication Process: An Introduction Based on the basic communication model found in Chapter 1 of your text‚ create a model of the communication components. Label and discuss all the components. Explain why the following communication principle is true: "The sent message and the received message are never identical." Give an example to illustrate your answer. Ch.2 – Organizational
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