187—197 www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands; Brand extensions; Degree of adjacency;
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Company Profile Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages‚ the group has developed and strengthened a prestigious brand portfolio‚ broad product range and extensive geographical presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive‚ specific role. Gucci‚ Bottega Veneta and Yves Saint Laurent are the engines
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Schooner Accessories Sailing on a schooner is a great way to enjoy the great outdoors. By taking on the task of sailing‚ you will enjoy both the relaxation of sailing and the physical activity that many of us neglect when on the land. However‚ there are a few things you will definitely want to take along so that you can enjoy your adventure to the fullest. For instance‚ on a schooner is where the biggest debate of all may come into play. Which type of cooler makes our favorite schooner accessory? Is
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It is universal truth that luxury brand industry is still booming even during financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces.
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Luxury industry in France Luxury is artificial definition and cannot be easily transferred into real life. It is a notion of anything that is useless and superfluous in real life. However‚ it can be often associated with beauty (art‚ entertainment‚ design‚ décor or trend) and remains one of the driving forces behind society’s spending. It is true that luxury speaks and renown’s itself by big spending and indeed‚ outlandish expenditure is often associated with it. The world luxury market is worth
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Tires‚ Services‚ and Accessories (PTSA) Research and Purchasing Process U.S.‚ Nov 2010 Background and Methodology Background • The purpose of this study is to quantify consumers‟ use of the online channel for automotive parts and service research and shopping. Methodology: Phase 1 • Identify visitors to parts & service websites and report the following analytics: – Trended unique visitors‚ time on site and search referrals to the aftermarket sites: parts‚ accessories‚ service and tires –
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Luxury market to grow despite weak economy Mahua Venkatesh & Himani Chandna Gurtoo ‚ Hindustan Times New Delhi‚ February 07‚ 2013 Sameira Khanna‚ 42‚ recently bought a Louis Vuitton bag for Rs. 35‚000 on an impulse. Anuj Jatav‚ 25‚ a student‚ purchased a Bang & Olufsen’s Beolit 12‚ a Rs. 70‚000 audio system‚ with help from his father. And the list of expensive purchases in the middle of an economic slowdown is quite long. The luxury goods market —estimated at Rs. 43‚000 crore — not
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Leather Strap-On Dildo Lady Teleri the Well-Prepared Persona Pentathlon‚ KASF 2010 Category IV Summary ● Dildos were well-known from ancient times ● Burchard of Worms gives penance for using one tied on with fasteners (1012) ● Pentitential of Bede (Anglo-Saxon‚ eighth century‚ probably not by Bede) gives penance for nuns using one ● Probably the ’wrong’ answer to one of the mini-riddles in Exeter Book Riddle 12 ● ’Right’ answer to the mini-riddle and answer to Riddle 12 overall ("ox")‚ together with
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Accessory navicular syndrome involves an extra piece of either cartilage or bone located on the medial side of the foot‚ on the navicular bone. The accessory navicular articulates with the navicular bone‚ while the navicular bone articulates with numerous bony structures. It articulates posteriorly with the talus‚ anteriorly with the cuneiform bones‚ and laterally with the cuboid bone. The joint associated with accessory navicuar syndrome is the talonavicular joint (Panchbhavi‚ V. K.‚ 2015‚ December
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competitive luxury brands‚ Louis Vuitton‚ Chanel and Gucci. Louis Vuitton positioned itself in the luxurious goods industry‚ and has successfully embedded consumer’s mind with a sense of prestige and elegance in their branding. Gucci claimed a unique positioning in innovation and craftsmanship‚ trendsetting and sophistication. Chanel brand positioning has been perceived as elegant‚ exclusivity‚ and timeless as known to consumer Chanel stands for vintage and classic. By finding the 3 luxury brands
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