Life Changing Technology Today‚ many people might say that since a great percentage of the general public own both cellphones and computers‚ interacting as well as communicating have deteriorated because they spend more time conversating through a screen rather than face to face. I believe‚ in the contrary‚ that communication has improved immensely. Technology has just brought a new form of communication which is much more complex than any other. I have had the privilege of communicating with
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First Global Chinese Luxury Brand 1. What is a luxury brand and how is it different than a mass market brand? How does one build a luxury brand? 2. What might have accounted for Shanghai Tang’s unsatisfactory early results in building a global luxury brand? What could they or should they have done differently? 3. What strategies did they use to promote the brand? What worked and what didn’t work? How did they expand the brand? Was it a good strategy? 4. How has Shanghai Tang positioned
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Theatre will always survive in our changing society. It provides us with a mirror of the society within which we live‚ and where conflicts we experience are acted out on stage before us. It provides us with characters with which we identify with. The audience observes the emotions and actions as they happen and share the experience with the characters in real time. The survival of theatre lies in the very nature of humankind: its inner voyeuristic drive. The desire to watch other people dealing
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article: Market leaders’ v/s Market followers Author Ruhi Lal Senior Lecturer Amity School of Communication (ASCO) Amity University‚ Sec-125‚ Noida‚ UP The author can be reached at rlal@amity.edu Abstract The article is aiming to study how big brands are losing their market share & what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in Indian market on various
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Topic: Financial Markets A financial market is a market in which people and entities can trade financial securities‚ commodities‚ and other fungible items of value at low transaction costs and at prices that reflect supply and demand. Securities include stocks and bonds‚ and commodities include precious metals or agricultural goods. There are both general markets (where many commodities are traded) and specialized markets (where only one commodity is traded). Markets work by placing many interested
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in the process of creating every product. Is there any similarities and differences? Discuss. In marketing‚ one of the challenges is how to create value of product in order to support the unique selling proposition. Before determining the perceived value in products‚ we need to know what product (Offer) is. Product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption to satisfy needs and wants. There are three levels of product - core product‚ actual product
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Publication List 1. “Rural Marketing in Development Paradigm‚” co-authored (second author)‚ International Journal of Rural Management‚ 1(2)‚ July –December 2005‚ Sage Publication. 2. “Distribution Channel Structure In Rural Areas: A Framework and Hypotheses‚” Decision 32 (1)‚ Jan-June 2005. 3. "Concept‚ Application and Marketing of Rural Tourism‚" (co-authored with R K Anil)‚ to be presented in the Rural Marketing Conference at IIMK‚ April 2008. 4. "Rural
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The Changing Status of the Artist At the beginning of the fifteenth century‚ the social status of the artist was far below that of those who hired them. According to Michael Baxandall in his book‚ Painting and Experience in the Fifteenth Century Italy‚ in the eyes of the social elite—the Catholic Church and the noblemen—that hired them‚ artists were closer to servants or tradesmen who provided them with goods and services on a “bespoke basis” than creative and independent geniuses. However‚ as
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Women were greatly affected by the changing society after 1815. Not only did their status change in the family‚ but outside of the home as well. Opportunities evolved for them in the work place‚ and society. They began to work in factories‚ and this change brought economic independence for women. Many of the women that began to work were single. When they finally did get married‚ they would quit their job in the factories‚ and go on to work at home being a full time mother and wife. At home they
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My Life Changing Experience I was born in Mexico City on May 10th‚ 1994. I lived in Mexico City for eleven years‚ until one day my parents made a great decision that evolved my life in an enormous way‚ moving to McAllen. Incipiently‚ it was really distressing for me to leave my family and friends behind‚ and I anticipated it was going to be horrible to live in the valley‚ nevertheless I must admit it was not as bad‚ it was hard for me to live in such small burg‚ specially since I grew
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