Week 9 case study ING Direct Question 1: what level of the product hierarchy has ING Direct leveraged and how does this create value for both customers and the shareholders of ING Direct? ING Direct has leveraged the product from basic product to augmented product. Basic product from a bank industry is simply providing bank service through branch or call centre‚ which has meet core need of their target customer. The introduction of virtual Internet banking‚ which has exceeded the customer expect
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What is market research? Market research is a systematic inquiring that provides information to guide managerial decisions‚ more specifically‚ it is a process of planning‚ acquiring‚ analyzing and disseminating relevant data‚ information and insights to decision makers in ways that mobilize the organization to take appropriate actions‚ that in turn maximize business performance. In simple research is any organized inquiry carried out to provide information for solving problems. Good research should
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Australian playwrights use a variety of styles‚ techniques and conventions to present images on the stage that provoke and challenge their audiences. Discuss with reference to your study and experience of the plays you have studied. The Australian playwrights studied this year have used a variety of styles‚ techniques and conventions‚ presenting images which provoke and challenge audiences. The Removalists by David Williamson and No Sugar by Jack Davis‚ despite the different contexts‚ are concerned
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Direct marketing is an interactive marketing system that uses one or more media to effect a measurable response or transaction at any location. Direct marketing‚ especially electronic marketing‚ is showing explosive growth. Direct-mail marketing means sending an offer‚ announcement‚ reminder‚ or other item to an individual consumer. Using highly selective mailing lists‚ direct marketers send out millions of mail pieces each year—letters‚ flyers‚ foldouts‚ and other “salespeople with wings.”
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Matt Cameron’s play Ruby Moon addresses Australian cultural issues‚ as well as the characters’ personal issues and concerns. How are these issues and concerns made engaging and challenging for an audience? Refer to study and workshop Matt Cameron’s play Ruby Moon is an engaging and episodic play that employs Australian cultural issues as well as character issues and concerns. These techniques are used effectively through the freedom of practitioners in staging and characterisation
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Renaissance Drama in England From Medieval to Renaissance Drama Mystery plays -> Historical (chronicle) Miracle plays -> plays Tragedies Comedies Morality plays -> Interludes -> Other public “spectacles”… The Elizabethan Drama The Elizabethan era saw a great flourishing of literature‚ especially in the field of drama. The Italian Renaissance had rediscovered the ancient Greek and Roman theatre‚ and this was instrumental in the development
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Reflecting on the Past and Future Poetry is a way to express a deeper truth and to move people or make them feel emotion. This is true in “The Road Not Taken” by Robert Frost and “Combing” by Gladys Cardiff. In “The Road Not Taken” the speaker is at a fork in the road and must choose a path. They are both worn down about the same and he tells himself he could always come back for the other. The deeper meaning is the speaker has a dilemma and must make a decision. In “Combing” a mother is
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the American Revolution. - Bacon’s Rebellion‚ the Pueblo Revolt‚ and the Stono Rebellion reflected socio-economic tensions‚ relations with the Native Americans‚ and racial tension‚ respectively‚ in colonial society‚ shaping colonial America in the way we know it today. I. Socio-economic tensions arose amongst the settlers and Native Americans in colonial society. A.
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revolve around a search for the murderer‚ whether such a person who is John Wright’s wife or some other individual. The scene consists of male figures that treat the kitchen as the scene of the crime and not a home. Mrs. Hale shows herself to be the more outspoken of the two women when protesting against the male view of the world as shown when Henderson belittles Mrs. Wright’s kitchen and implies that she was not skilled enough to take care of a home. Mrs. Hale disliked the accusation against her
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uncollectible accounts. You can get these from reviews of literatures. You have to cite the references.) Direct selling is a type of sales channel where products are marketed directly to customers‚ eliminating the need for middlemen – wholesalers‚ advertisers and retailers. Direct selling can be conducted one-on-one‚ in group or party format‚ or online. At Avon‚ the “direct” part of direct selling also
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