Certificate IV in Marketing - Profile the Market Assessment activity I 1.1 Assume that you have been asked to identify new marketing opportunities for your organization or an organization you have researched. Create a profile of the organisation using the table… Start by considering your organisation’s current performance What is the organisation’s core business? - IT in Hospitality – Hotel Software & Restaurant Management Systems. What are its core products/ services? -POS – Point
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Housing market is defined as the General market of houses being purchased and sold between buyers and sellers either directly by owners or indirectly through brokers. Housing problem is basically the problem of mismatch between the supply and demand for housing and that it can be resolved or at least reduced when a more balanced situation can be achieved. The consumers and producers both face problems and challenges in the housing market. One of the major problems faced by the consumers is the
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MARKET SEGMENTATION Identify and profile distinct group of buyers who might require separate products and/or marketing mixes. Market segmentation can be segmented in different ways. MASS MARKETING- is when the seller engages in the mass production‚ mass distribution \and mass promotion of one product for all buyers it is also create s the largest potential market which leads to the lowest costs‚ which in turn can translate into either lower prices or higher margins. LEVELS OF SEGMENTATION
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weakness and identify how each strength or weakness will affect the company. To explain‚ strength aspect means the competitive advantages of a company‚ while weakness refers to the constraints in a company. Analyzing Woolworth’s strength and weakness: Woolworth operates retail stores by selling different kinds of products. It had a good reputation among all the supermarkets in the past of years. However‚ because of the increasingly competition‚ Woolworth’s revenues and market growth are affected
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US History 1 Market Revolution The market revolution occurred in the early 1800s and caused a lot of change in the country. Improvements in transportation were among the most beneficial of these changes. During this time period factories became more popular in the north and women began to hold paying jobs. Controversy over the national bank was among the most detrimental changes in the country. Although the banks helped the country’s economy at times it also caused the worst economic depressions
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Market Segmentation When the magazines are developed‚ reading magazines become more and more popular in people’s daily lives. Therefore‚ a host of different kind of category magazines is created‚ such as catering‚ fashion and auto industry‚ which provide a good source for people to obtain knowledge and enrich their experience. Initially‚ one of the most popular magazines is called “play boy” which is mainly decision for males in modern world. The “play boy” is found in December‚ 1953; at the beginning
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External Marketing Audit HYPO Group Wageningen‚ October 2012 Charne Annandale Jessica Backes Lilian Bakker Caitlin Buenting Lydia van Dam External Marketing Audit HYPO Group (Hippodam) A company description of the external market of Hippodam. Wageningen‚ October 2012 Van Hall Larenstein University of Applied Sciences Client: Supervisor: Students: Class: Group: HYPO Group Hans van Tartwijk Charne Annandale Jessica Backes Lilian Bakker Caitlin Buenting Lydia van Dam ELS1a
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The Gap in Market Segmentation What is the point of market segmentation? Really‚ what is the point? As my Uncle Jim used to say‚ "If you throw enough dirt on the wall some of it is going to stick‚ ain’t it?" So why don’t companies just throw a bunch of good products at the people and just see who buys what‚ if anything at all? That might have worked along time ago‚ but now‚ the answer in short‚ is competition. Today‚ there are to types of companies‚ those that are profitable and those
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a. Contestability of a market Contestability of a market means the degree of contestability for a market. The more contestable a market is‚ the closer it to the perfectly contestable market. Contestable market means that in the market‚ the existing companies will behave competitively and a competitive price could be existed even in a monopoly or oligopoly. A perfectly contestable market has no barriers to entry and exit the market‚ potential entrants could entry market without sunk costs. “Hit
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world has their own needs and wants and from that we can tell that people’s needs and wants are met in different ways. Therefore in this situation‚ companies have to make desicions on how to attract their target customers. This can be done through market segmentation in order for the company to achieve their target. Market segmentation refers to a marketing concept which divides complete market into smaller segments. One market segment is totally distint from the other segment‚ therefore each company
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