company was privatised and rechristened “Ice Fili”. Anatoliy Shamanov‚ an expert in the technical processes essential in the frozen food industry‚ joined the company in 1968. After six years of service he decided to further his expertise serving in a variety of other roles elsewhere in the frozen foods industry. He later retuned as CEO in 1988 and was inspirational in leading the company through the vast changes that ensued. Ice Fili are Russia’s top ice cream producer so one could forgive Shamanov
Premium Strategic management Ice cream
Ice-Fili (АЙС-θИЛИ) You cannot defeat a nation that enjoys ice cream at minus 40 Celsius. — Winston Churchill To survive in Russia’s ice cream industry during the 11 years since the collapse of the former Soviet Union was no small feat (see Exhibits 1 and 2). To be successful in these turbulent times was nothing short of amazing to industry observers. In 2002‚ Ice-Fili‚ a midsized Russian company with more than $25 million in sales‚ was Russia’s top ice cream producer. Surprisingly‚ it had
Premium Ice cream
Bibliography: • Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy by Michael E. Porter and Christian Ketels‚ with Mercedes Delgado and Richard Bryden (2006) • Long-term growth prospects for the Russian economy by Roland Beck‚ Annette Kamps and Elitza Mileva (2007) • Summary of the presentation given on December 22‚ 2008‚ by Boris V. Kuznetsov • www.gks.ru
Premium Economics Inflation Peak oil
Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
Premium Brand
Research report on gender differences in conforming behaviour at traffic lights. Abstract This study was carried out to examine gender differences in relation to conformity at pedestrian crossing. The hypothesis of this study was that females were more likely to conform than men at pedestrian crossing. This study involved recording all pedestrians that used the pedestrian crossing at the junction of Aungier Street and Cuffe Street over a 30 minute period. The total number of pedestrians observed over
Premium Traffic Road Walking
Ice Ice Baby‚ Under Pressure In 1981‚ Queen released a song featuring David Bowie title “Under Pressure.” The song was a huge success and was recently listed as VH1’s 31st best song of the 1980’s. 11 years later in 1991‚ Vanilla Ice recorded “Ice Ice Baby‚” which was so popular it ended up being the 1st rap song to ever reach #1 on the billboard top 100. Why was the song so popular? It had an infectious beat that sounded so new‚ yet so familiar. A few months later Vanilla Ice was approached by
Premium Queen
understand different types of emotions and how and when they can progress. Depending on the age or the personal experience of the dog‚ their knowledge of human emotions may be slim in comparison to others. A study had shown that the average dog usually has a brain developed at the stage of a 2 ½ year old‚ which explains why dogs are unable to evolve more complex emotions (Knapton‚ Sarah). The comparison of the brain was intriguing to me because of how they were able to compare the development of
Premium Dog Dog health Pet
Cleopatra Beauty & Fairness Cream Executive summary Kohinoor group of industries is preparing to launch a new beauty and fairness cream name “Cleopatra beauty and fairness cream in a mature market. Despite the dominance of fair and lovely‚ Ponds and other establishes brand‚ we can compete because our offering combines exclusive features at a value added price .We have identified that there is a huge demand for quality beauty cream in both national &
Premium Marketing
Brand Preference for Fairness Creams By Dr. L. Manivannan M.B.A.‚ M.Phil.‚ Ph.D. Reader Dept. of Corporate Secretaryship‚ Erode Arts College Erode. Tamilnadu & Mr. K.V. Kannan M.B.A.‚ M.F.T. Faculty School of Management‚ Sri Krishna College of Engineering & Technology Kuniamuthur P.O.‚ Sugunapuram‚ Coimbatore & Mr. Natrayan M.B.A. Annamalai University Chidambaram Abstract Fairness creams have become a vital product for the Indian FMCG companies in increasing their overall
Premium Brand Brand management Branding
TOWARDS FAIRNESS CREAMS" REVIEW OF LITERATURE & PROBLEM STATEMENT In the present era of competition the vary existence of any business depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world. Today customer is the main pillar on which any business stands. Due to entry of the MNC’s there is cut throat competition in the market. They have already established in urban markets and now rural and
Premium Brand Advertising Brand management