situation based on the remote and industry environment. This is because it enables a firm to sustain competitive advantages and gain market share even thought the industry is unattractive. This report is regarding the internal and external analysis of KFC (Malaysia) Holding Bhd which includes their unique resources‚ core competencies‚ strategic issues and etc. This report will show us an in-depth view on current situation and issue of the fast food industry. 2.0 REMOTE
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be - * desire for money * success * recognition * job-satisfaction * team work‚ etc | One of the most important functions of management is to create willingness amongst the employees to perform in the best of their abilities. Therefore the role of a leader is to arouse interest in performance of employees in their jobs. The process of motivation consists of three stages:- 1. A felt need or drive 2. A stimulus in which needs have to be aroused 3. When needs are satisfied‚ the
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high growth areas (i.e. China) By 2006‚ KFC had 1‚700 restaurants in China‚ more than tripling in five years. Profit and sales figures saw increases of over 25 percent for some quarters‚ while comparable figures domestically were 1 and 2 percent. KFC significantly outsold McDonald’s in China‚ and by 2006‚ KFC was opening a new Chinese outlet every 22 hours. Yum!’s boss David Novak told Business Week (October 30‚ 2006) that he hoped to eventually have as many KFC restaurants in China as in the United
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KFC SWOT ANALYSIS Strengths Brand Equity 2nd Only to McDonald’s in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK‚ Middle East‚ Thailand‚ China‚ Japan‚ Korea‚ Mexico Strong Franchise and License Fee revenues for cash flow. Interactive relationship marketing Strong trademarks recipes Ranks highest among all chicken restaurant chains for its convenience and menu variety. Largest multibranded restaurant in the world 100 KFC and Pizza
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Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese products like ‘Wolfberry Pumpkin
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ASSIGNMENT ON SWOT ANALYSIS OF KFC Submitted to: - Submitted by:- Lecturer in management LSB LPU‚ Phagwara
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Different things motivate me to learn. I can relate to Sara’s story because I am about the same way when it comes to learning or doing something. I need to know I am going to gain something from it. I know that going back to school and getting my degree will better help my me get a better career and will benefit my family in the long run. I see myself making goals and visualizing me with my degree as Chris does with his “finish line” visual. I always prepare myself for something coming up and
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THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry‚ an awareness of the external environment is essential. This section aims to highlight the position of the industry‚ in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies
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OBJECTIVE OF THE REPORT To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications. HYPOTHESIS How does communication help the sales managers to plan and implement the sales strategies? METHODOLOGY The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables‚
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Executive Summary Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range
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