Unit 3 P1 P1 – describe how marketing techniques are used to market products in two organisations. Overall concept: The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs‚ this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated. There is alternatives orientation for businesses‚ these are; The production concept: This is where
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subsidiaries in more than one country (Host nation). These are also called transnational corporations (TC’s). Multi national enterprises cover the entire spectrum of businesses‚ including manufacturing‚ agriculture‚ service provision and finance. These can be vast‚ well known companies or smaller specialist firms. There are three different types of MNE’s which all have different primary motives. Horizontally integrated multinationals produce the same product in each country of operation. The only differentiation
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port=80 But if you plan to host several applications in the same server or load balance several instances of your application for scalability or fault tolerance‚ you can use a front-end HTTP server. Note that using a front-end HTTP server will never give you better performance than using Play server directly! Set-up with lighttpd This example shows you how to configure lighttpd as a front-end web server. Note that you can do the same with Apache‚ but if you only need virtual hosting or load balancing
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This week‚ we discuss how the notion of person-organization fit may be recast from a sense-making perspective. We were also asked to identify 3 to 5 organizational culture profile items from a list created by O’Reilly‚ Chatman and Caldwell‚ (1991)‚ and describe experiences that are consistent with those profile elements‚ as well as describe how we believe individuals in the organization played a role in the development of those cultural attributes. Person-Organization Fit and Sense-Making To
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Global Outsourcing of American Products and Services Global outsourcing of American products and services is a trend that is becoming increasingly popular with large corporations. For the same services provided in the United States‚ corporations are finding quality work in other countries for a fraction of the cost. The country currently at the forefront of this trend is India. This paper will discuss companies that outsource business to foreign countries and also why they are chose to. The ethical
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excellence—and a set of obligations. To maximize the value of global reach‚ companies must manage both. How Global Brands Compete by Douglas B. Holt‚ John A. Quelch‚ and Earl L. Taylor Reprint R0409D When a brand is marketed around the world‚ that fact alone gives it an aura of excellence—and a set of obligations. To maximize the value of global reach‚ companies must manage both. How Global Brands Compete COPYRIGHT © 2004 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS
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Primary Data Identify the needs of the person who uses services – relate this to PIES AO4 – A3 How does the Derby Health Service meet the needs of Sophie? Individual service users have a range of needs‚ which must be met‚ including physical‚ intellectual‚ emotional ad social needs. In my case study‚ a care worker‚ a nurse and a doctor who in turn identified Sophie’s range of needs carried out Sophie’s care assessment. They then developed a plan to meet Sophie’s needs. This next section covers
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Introduction The activities of Multinational Oil Companies in their host countries have receive increasing scholarly and international attention in recent years. These companies have long suffered from public criticisms especially in developing countries and this gives them a rather unpleasant public image. The oil and gas sector is among the leading industries in championing corporate social responsibility. In recent years‚ oil companies attach greater importance to their social and environmental
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IMPACTS OF TOURISM IN HOST COMMUNITIES Tourism is one of the most important worldwide activities; it is also of great importance to the socio-economic and cultural development of a country. Tourism is a vital tool for conservation of natural systems‚ contributes to sustainable development of local communities and creating communities about sharing experiences. But if this activity is disorganized‚ uncontrolled and poorly planned can cause damage to both‚ environmental and cultural. People started
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