1. What is Benihana’s value proposition to its customers? Benihana strives to be unique and promises to be a fun place to eat for all. Benihana’s primary value proposition to its customers is providing high quality of quick service and authentic exotic food at reasonable price. Unlike a traditional restaurant where you place the order and food is served to you‚ at Benihana you get to watch the food being cooked and also get entertained in the process. Each chef has a different style and personality
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Benihana ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 1. ------------------------------------------------- What is the Benihana concept? Benihana restaurants are traditional Japanese hibachi steakhouses‚ which feature the Japanese cooking method known as teppanyaki. There are key attributes that separate Benihana from other restaurants. One is true Japanese authenticity. Every
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Abstract. This short case heavily references the “old classic” HBS case on Benihana‚ and is intended to be used in conjunction with a simulation that helps students gain insight into how Benihana achieved its profitability. The simulation helps bring out many key operational issues‚ such as how variability in demand and in processing can negatively impact profitability. The case analysis goes on to show how Benihana reduces variability‚ and illustrates concepts such as the product-process spectrum
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are many ways and methods a business can monitor and evaluate customer service. Dominos can monitor its customer service by: • Web surveys – this is one of the most common methods of monitoring and evaluating customer services. This method is very easy and useful to the companies because this way you will get the results quickly. If people want to order pizza from dominos online‚ they can fill in the survey on the website. Web survey is not the only way dominos can monitor customer service. They
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1964 as Benihana of Tokyo Employees: 1‚763 Sales: $81.6 million (fiscal year ending March 31‚ 1996) Stock Exchanges: NASDAQ SICs: 5810 Retail Eating & Drinking Places Company Perspectives: Helping our guests feel welcome is as important as our cooking. And it is just as great a skill. Ever striving for excellence in hospitality‚ it is truly our restaurant family who has built Benihana’s success. Company History: Benihana‚ Inc. owns and licenses restaurants in the Benihana and Benihana
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CHALLENGE 1 How many additional customers can Benihana service with batching? First of all‚ it was obvious from the first glance that batching strategy was the right one‚ as it was profitable. On the contrary‚ the non-batching strategy it was not profitable and there was a loss of $ 201.58. This is due to the fact that batching allows the restaurant to use fewer chefs which lowers the fixed costs maximizing the profit. We can also notice that in the cases of batching versus the cases of non
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revenue-average purchase cost = $30.52-$23.25 = $7.27 per customer per purchase Average numbers of customer: (Attachment 2) close time averge customers Time Total customer 10pm 10.18 10pm~11pm 12 11pm 10.16 10pm~12pm 21 12pm 10.08 10pm~1am 27 1am 9.71 10pm~2am 32 2am 9.4 10pm~3am 36 3am 9.06 10pm~4am 39 4am 8.71 1. Average profit for the additional hour from 10pm to 12pm = contribution margin*average customers*360 business days per year - $20 clerks salary per hour*360
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1. What is the Benihana concept? The Beninhana of Tokyo‚ basically a Japanese Steak House has a very unique concept in terms of the idea of watching the food being cooked live on the table in front of eyes. Benihana featured traditional Japanese cuisine experience in the urban U.S metropolis. It was the first introducer of Hibachi Cooking style in USA‚ celebrating the cooking of food so alive and entertaining. This experience comes with Teppanyaki tables which accommodated eight people and live
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Gonçalves Arantes Pedro Miguel Moreira Patrício Ricardo Araújo Burmester Tiago Gil Soares da Rocha INTRODUCTION – BENIHANA CONCEPT Benihana is a Japanese restaurant chain‚ where the food is prepared at the client table‚ by native chefs‚ in an environment decorated according
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1) Sales and costs (percentages are relative to gross sales‚ unless stated otherwise) | Percentages | Dollars/yr | | Typical Restaurant | Typical Benihana Restaurant | Typical Benihana Restaurant | Gross Sales | 100% | 100% | $1‚300‚000 | Food Sales | 70-80% | 70% | $910‚000 | Beverage Sales | 20-30% | 30% | $390‚000 | Food cost‚ % of food sales | 38-48% | 30% | $273‚000 | Beverage cost‚ % of beverage sales | 25-30% | 20% | $78‚000 | Gross profit | 55-65% | 73% | $949‚000 |
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