development‚ market research and other tasks that are viewed as the more interesting and exciting parts of the job. Yet pricing decisions can have important consequences for the marketing organization and the attention given by the marketer to pricing is just as important as the attention given to more recognizable marketing activities. Some reasons pricing is important include: •Most Flexible Marketing Mix Variable – For marketers price is the most adjustable of all marketing decisions. Unlike
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potential vendors to put their houses on the market so selling becomes easier. As estate agents work on commission‚ the number of sales is a key factor in their success. If interest rates rise‚ fewer people will be able to afford to take out a mortgage so fewer houses will be sold. This will have an adverse effect on the success of UK estate agents as they will have depleted revenue streams. Inflation is another significant factor which determines the success of UK estate agents. Inflation usually
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. Pricing Strategies: 1. Penetration Pricing: This pricing strategy is followed by companies with the intention to maximize their market share. They believe that a higher sales volume will lead to lower unit costs & higher long-run profit. Example: China Mobile Phones in India.This is one of the fastest growing industries in India. China mobile phones are cheap and offer the same features as a expensive mobile from some other well known manufacturer few samples of Chinese mobiles are shown
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INPUT AND OUTPUT DEVICES In computing‚ input/output‚ or I/O‚ refers to the communication between an information processing system (such as a computer)‚ and the outside world possibly a human‚ or another information processing system. Inputs are the signals or data received by the system‚ and outputs are the signals or data sent from it. The term can also be used as part of an action; to "perform I/O" is to perform an input or output operation. I/O devices are used by a person (or other system) to
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Pricing Strategies The three types of pricing strategies are skimming‚ penetration‚ and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz‚ p641). Skimming can be used to introduce a new product slowly. This allows the distribution process to be able to keep up with the market. Sometimes called market-plus pricing‚ intentionally setting a relatively high price compared with prices
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Often Hindustan Unilever must invest in production capacity before a product is brought to market. At the time of investment‚ product demand is uncertain‚ and the capacity decision might be made using a forecast of the product sales‚ where the forecast may take the form of a probability distribution. This uncertainty in the product demand complicates the capacity investment decision and any reduction in the uncertainty would be desirable. In some circumstances‚ the company may have the ability
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2.2 Pricing Strategy 2.2.1 Factors affecting pricing decisions Milo is considered as a product of monopolistic competition market because there are many competitors of Milo in the market. Some of the competitors include Vico‚ Ovaltine‚ Horlicks‚ Dutch Lady and Nutrilite. Secondly‚ monopolistic competition market has free market entry and exit. This means that new competitors can enter the market easily and Milo may be easily force out of the market by its competitors. Monopolistic competition
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Introduction Our report focuses on how prices of commodities are determined in Pakistan; whether it is our government who determines the price or the equilibrium principle. The various factors influencing shifts in supply and demand and their effects on the market have also been discussed. Moreover the role of government and the reasons behind their intervention with regard to price determination has also been discussed in considerable detail. To understand the market forces‚ it is imperative to first
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Strategic planning is important for all businesses because this is when they set there aims and will discuss how they can achieve that aim. These aims have to be realistic and the owners will discuss this with their workers. Some aims might be hard to get but executives will want their workers to push hard so that it can be achieved. Marks and Spencer’s aim was to be the best supermarket in Britain but the recession had affected them really bad giving them losses of over 100 million pounds. Currently
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Porter’s five forces for Adidas 1. Analysis framework and market structure * High barrier to enter this field. The sports shoes industry of the USA are made by those brand company‚ these brand company will have advantage with advertisement‚ import‚ sales network and product development. But most importantly‚ they set up an obstruct for other companies with their product character and loyalty of the customer. * Other shoes are not suitable for sports‚ so there is no substitute for sports
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