Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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Business Environment Meaning: The success of every business depends on adapting itself to the environment Within which it functions. For example‚ when there is a change in the government polices‚ the business has to make the necessary changes to adapt itself to the new policies. Similarly‚ a change in the technology may render the existing products obsolete‚ as we have seen that the introduction of computer has replaced the typewriters; the colour television has made the black and white television
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During the course of the evening‚ my friend asked‚ “Why it is that some people have an apparent midis touch?” It’s a question I’m often asked. Is it purely luck‚ or is their success a result of something more cognitive? I responded by saying‚ “While luck may play a role‚ the vast majority of the highly successful business people I’ve met over the past 25 years do one thing in common – and they do it extraordinarily well. They monitor their business environment to predict future market trends. They
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[pic] |UNIT |Unit 4 – Business Environment |Course |HNC-Business | |Author |VERIFIER |Mr. | |HAND OUT DATE | |SUBMISSION DATE | | |STUDENT | |TERM
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Examples of how changes in the environment affect organizations Environment | | P.E.S.T.E.L Analysis | | 12/9/2011 | | Contents Introduction 3 Indian summer boosts sales at B&Q owner Kingfisher 4 Nokia’s Windows tablet to take on Apple’s iPad 5 Topps Tiles sales continue downward trend 6 GlaxoSmithKline to settle drug disputes for $3bn 7 Conclusions 8 Reference 9 Bibliography 10 Appendices 11 Introduction In this assignment I will cover how business
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Talk of a consumer downturn has resonated about the City and government in recent weeks. Now there is no doubt. Marks & Spencer‚ purveyor of 10% of the nation’s clothing and specialist in foodie treats‚ is hurting. After two years of growth‚ the food and fashion giant has been stopped in its tracks by a grim combination of economic factors‚ ranging from bad mortgages in the US to rising petrol prices and the mountainous personal debts of British shoppers. City experts had expected M&S‚ reinvigorated
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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Organizational Environment Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. (7) The Organizational environment refers to the forces that can make an impact. Forces made up opportunities and threats. Organizations do not exist in isolation. It works with the overall environment. Scholars have divided these environmental factors into two main parts as. Internal Environment External Environment
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trust the message conveyed through advertisements; without satisfactory working environment‚ marketing staffs would not deliver and implement satisfactory marketing proposals. All departments are aiming to be able to deliver better services or product internally and externally of the organisation in meeting customers’ changing demands. 1.2 Overview of environmental factors 1.2.1 Micro Environmental Factors Micro Environmental Factors is also known as internal environmental factors. They include
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How humans can affect the environment Split into groups of 5. Pick 2 of the titles and research them. (use kerboodle books for information pages 264 – 283) Create questions (the number of marks is up to you) and create a mark scheme. You are going to teach each member of your group‚ your part of this topic and then test the rest of your groups understanding with the questions you create. Print anything you need to teach the rest of your group. You may get questions from bitesize‚ AQA past papers
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