Tourism is often touted as an industry that will never shrink in size. In other words‚ as the world develops‚ more and more people will be able to travel. Although many may see this as a positive phenomenon‚ it is not a trend without drawbacks. Both the advantages and disadvantages of this topic will be analyzed before a reasoned conclusion is reached. On the one hand‚ the reduction in travel fare and the increasing of global tourism can be seen as a positive event as it promotes intercultural
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Background 2. Literature Review of Sustainable Tourism At the 1992 Earth Summit in Rio de Janeiro‚ Agenda 211 was adopted by 182 countries and sets out a comprehensive blueprint of actions to be taken globally‚ nationally and locally by organisations of the United Nations (UN)‚ governments‚ and major groups in every area to bring about sustainable development. Stakeholders of the travel and tourism industry including world organisations‚ governments and industries started to include sustainable development
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manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria‚ targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers‚ suppliers‚ creditors‚ distributors‚ dealers
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resorts. They are areas that incorporate a number of features‚ such as mountains‚ lakes‚ forests‚ hills etc. They are perfect for people‚ who love to be in the “nature”‚ like camper‚ hiker or just persons‚ who need fresh air. They enjoy natural environments and landscapes. The way they spent their time there is always different. Accommodations are one of these. They can stay in a big hotel‚ a bungalow or they camp. Examples would be the Black Forest‚ Provence‚ and Tuscany. Whole mountain ranges
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ANALYSIS OF INDIAN TOURISM INDUSTRY This sector is one of the most crucial sectors of the economy in the country. It is not only a significant contributor to GDP and foreign exchange reserve of the country‚ but also it provides widespread employment. Tourism sector can also be considered the backbone for allied sectors‚ like hospitality‚ civil aviation‚ and transport. Sensing the importance of the sector‚ Indian Government has invested abundantly in the past for infrastructure development. It
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CSR in Tourism Industry Md. Abdul Hamid1 Nowadays Corporate Social Responsibility (CSR) is a recurrently pronounced terminology. There is enough scope of ambiguity also in ‘meaning’ of this expression. Generally‚ the corporate world and researchers emphasize on different focal points. Instead of such vagueness‚ certainly there are affirmative something in the whole process. Regularly number of socially responsible organizations is increasing and awareness in this issue is rapidly increasing among
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Ecotourism and Sustainable Development in Kenya By Robertson Ndegwa Ngunyi 罗伯特 Paper submitted for Ecotourism Final Exam to Sun Yat Sen University‚ Doctorate in Tourism Management School of Business‚ Department of Hotel and Tourism Management Professor Liu Yan December‚ 2009 Keywords: Protected areas‚ Sustainability‚ Community Based Tourism‚ Maasai‚ Safari 1 Ecotourism and Sustainable Development in Kenya Robertson Ndegwa Ngunyi Abstract The purpose of this paper is to provide abridgment of the
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Summary An overview of the micro environment concepts are mentioned in this report. It contains fundamental issues of marketing. They are explained in general first and then are described in reference to the company. Hero Honda India ltd India’s leading motor cycle company is spoken about. This report explains the issues Hero Honda is facing in India. Introduction Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging
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JOHNSON & JOHNSON | | | Instructor’s Name : A. Srikanth | Study Title : Macro-Micro EnvironmentCourse Name :Marketing Management | | | SUBMITTED BY: | Khushboo KhandelwalPooja ChoudharyKaushal mahajan | Sumit gulatiSushan Sikka | 8/27/2010 | | ACKNOWLEDGEMENTS Special thanks are due to Lecturer
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Strength 1. High brand recognition 2. Technical innovations to improve customer experiences and Constant upgrade of business processes 3. Good employee retention 4. Around 540 hotels in over 78 countries 5. They have been in the industry for 93 years now making them real experts at what they do. 6.Good reputation in the market Weakness 1. Limited market share inspite of good brand recall 2. Operations are affected globally due to different Govt policies and
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