The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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UNIT - 1 : INTRODUCTION TO MICRO-TEACHING AND ITS NEED STRUCTURE 1. Introduction 2. Objectives 3. Defining Teaching 4. Status of Teacher Training Before Micro-teaching 5. Concept of Micro-teaching 1. Steps of Micro-teaching 2. Micro-teaching Cycle 3. Rationale of Micro-teaching Procedure 4. Phases of Micro-teaching 6. Analysis of Teaching 1. Identification of Teaching Skills 1.7 Core Teaching Skills 1.7.1 Teaching Skills
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travel agents aand its effectiveness CONCEPT OF TOURISM INTRODUCTION AND BACKGROUND OF TOURISM Tourism‚ as an industry has emerged as an instrument for employment generation‚ poverty alleviation and sustainable human development. Tourism promotes international understanding and gives support to local handicrafts and cultural activities. It is an important segment of the country’s economy‚ especially in terms of its contribution towards foreign exchange earnings‚ generation of additional income
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TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM Volume 6‚ Number 2‚ Autumn 2011‚ pp. 139-158 UDC: 338.48+640(050) ECONOMIC POTENTIAL OF TOURISM: A CASE STUDY OF AGRA Surabhi Srivastava University of Lucknow Tourism in its broadest generic sense can do more to develop understanding among the people‚ provide jobs‚ create foreign exchange and raise living standards than any other economic force. India is world famous for the city of Taj -Agra. There are a number of other tourists
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In a newspaper article “Eco-tourism: It’s not easy being green”[1] dated in June‚ 2007‚ the author criticizing there are still ecological damages‚ especially the effect to the wild animals that accompanies the eco-tourism. It says‚ Eco-tourism‚ generally defined as “responsible travel to natural areas that conserves the environment and improves the welfare of local people”‚ is often misunderstood. And most of the travelers‚ even they are concerned about the environment of the places they visit‚
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savings in the tourism division of Malaysia. The Malaysia government is totally dedicated to the development of this division. Over the last 12 years‚ wide promotional campaigns have been engineered both locally and overseas to attract tourists from around the world. Even though the economic slowdown‚ the tourism industry is still remains strong. Today‚ Malaysia is one of the most popular tourist destinations in Asia. Malaysia’s continuous efforts to improve the quality of tourism services and communications
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instruments and put on a clinic in every performance of his. More importantly‚ his influence on the music industry has been present ever since he performed his first song showing the mix of explicit lyrics and outrageous productions in a single song‚ while paving the path for many artists of our time with his unique style allowing other artist to explore the road he paved. Prince’s biggest contribution to the music industry is how he changed the desires of his audience through‚ much of at the time‚ his very
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UNIT 1 The travel and tourism industry Introduction T he travel and tourism industry is one of the biggest and fastest growing industries in the UK. This unit will give you an introduction to the industry‚ providing a sound basis for further study. You will find out about the nature of the industry‚ its size and scale‚ and you will be introduced to the types of organisations that form its structure. In addition you will investigate the development of the industry and the factors
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there are some things that individuals and communities can do themselves‚ to help control such issues before they get out of hand. The Waste Frame Directive (WFD) which is part of the European Union Directive suggested 3 simple steps to help the environment. The 3 simple steps are to reduce‚ reuse and recycle (3R’s). The first step is to reduce the use of natural resources by cutting down its use around our houses and schools. For example‚ the wastage of electricity can be cut down by switching
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the strong economic impression of the overall industry‚ sports have become more of a business entity rather than an entertainment industry. It is true that the entertainment aspects of sports drive the economic desire of business to be involved with sports but‚ without an understanding of the economy’s influence‚ sports are merely entertainment and no business. There are several cases in which economics can contribute to the effect on the sports industry such as; the success of a sports team‚ the ticket
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