THE USE OF SOCIAL MEDIA PLATFORMS TO ENGAGE WITH CONSUMERS Vu Tram Anh Nguyen - 1312116 Abstract This paper analyzes the use of social media to engage with consumers in an IMC campaign. It cannot be denied some benefits of social networks such as the fast transmission‚ globalization‚ and cost saving but it also have the drawbacks. Hence‚ it is necessary to study why and how marketers choose to use them (especially Twitter and Scoop.it) to give an objective view on the establishing of social media
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Advantages and Disadvantages of Electronic Communication Technology in Modern Communication Communication is needed for decision making‚ co-ordination‚ control and planning. Communication is required for processing information in the accounting department‚ finance department‚ personnel department‚ establishment‚ of public relations‚ sales department‚ market research‚ production department‚ purchase department etc. Communication with the government‚ shareholders and prospective investors‚ customers
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1. Why is letter of credit the commonest method of payment in international trade? EX1: How to pay or be paid becomes a crucial choice as soon as you begin doing business across borders. When you do business internationally‚ there are ways of paying that you might never hear about when doing business in just one country. There are a lot of method of payment in intertraditional trade but the commonest method is letter of credit. Letters of credit are the most common method of payment in international
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Advantages and Disadvantages of Outsourcing Outsourcing is an allocation of specific business processes to a specialist external service provider. Most of the times an organization cannot handle all aspects of a business process internally. Additionally some processes are temporary and the organization does not intend to hire in-house professionals to perform the tasks. Once the task is outsourced to the service provider‚ he will take the responsibility of carrying out the tasks and maintaining
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Benefits of Online Social Networking While there are risks inherent in online social networking‚ there are also many potential benefits. Social networking can provide opportunities for new relationships as well as strengthening existing relationships‚ whether your kids’ friends are close to home or across the world. It’s important to be vigilant when your kids are getting involved in online social networking‚ but it’s also good to encourage positive relationships through various avenues‚ including
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Advantage and Disadvantage of Technology Introduction Technology is the making‚ modification‚ usage‚ and knowledge of tools‚ machines‚ techniques‚ crafts‚ systems in order to solve a problem‚ improve a preexisting solution to a problem‚ achieve a goal or perform a specific function. Technology is‚ by definition‚ the practical application of knowledge. It is the systematic treatment of art and science. In the last century many people did things by hand but nowadays more and more tasks have
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Continued to use Conventional Bombing on Japan. Advantages – Japan had lost WWII in 1945. 1. Japan had to choose between surrendering and fighting and they chose to fight. 2. The United States knew that Japan was not going to win the war. Disadvantages – Truman made an atomic bomb to kill in large amounts. 1. Truman invaded Japan and dropped an atomic bomb on the Japanese city. 2. The firing bomb attack killed more than 80‚000 people in Tokyo. Option #2 – Japans ground invasion. Advantages – The Japanese
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sense that there are real short and long-term effects from binge-drinking. However‚ a disadvantage of this appeal is it is easy for students to think that facts don’t apply to them and that somehow they’re an exception to these consequences. Ethos would be the worse received as the audience is not likely to take the appeal of credibility very seriously. An advantage of Ethos is that you could manipulate the use of words in a way that would make them think more
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Social media has become a platform that can be accessed by virtually anyone‚ at any given moment and time. Social media brings forth insight on what is happening in our local communities‚ and events occurring in other countries; however‚ the problem with social media is that it can be manipulated by the broadcasting companies as they’re allowed to upload content that they feel is important. This leaves to a bias for the viewers‚ as they’re only shown what the media wants them to see‚ whether it is
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discussed prolong and many controversies related to it have arisen. The essay will explore the advantages and disadvantages of the existence of parole in the criminal justice system. Firstly‚ various community measures addressing offenders will be explored. Next‚ a definition of the concept of parole will be provided‚ followed by a discussion of its ’ aims and objectives. Next‚ the advantages and disadvantages of parole will be examined. Finally‚ the paper will address the issue whether parole is under
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