The fact that brands are a part of the company equity is now a universal concept‚ however what this awareness implies has not yet been fully analyzed. As is often the case‚ phrases such as ‘brands are our equity’ become company leitmotivs. The truth is that‚ when taken at its word‚ this brand equity awareness has actually revolutionized operational marketing. The most salient aspects of this development are described below. ____________________________________________________________ __________________
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1. What is the expected value of the company in one year‚ with and without expansion? Would the company’s stockholders be better off with or without expansion? Why? (Ross‚ Westerfield‚ Jaffe‚ & Jordan‚ 2011) Without Expansion | 0.3 * 11‚000‚000 | = 3‚300‚000 | 0.5 * 17‚500‚000 | = 8‚750‚000 | 0.2 * 22‚500‚000 | = 4‚500‚000 | Total | 16‚550‚000 | With Expansion | 0.3 * 13.000‚000 | =39‚000‚000 | 0.5 * 24‚000‚000 | =12‚000‚000 | 0.2 * 28‚500‚000 | =5‚700‚000 | Total
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Create an activity diagram for the following system. Of-the-Month Club (OTMC) is an innovative young firm that sells memberships to people who have an interest in certain products. People pay membership fees for one year and each month receive a product by mail. For example‚ OTMC has a coffee-of-the-month club that sends members one pound of special coffee each month. OTMC currently has six memberships (coffee‚ wine‚ beer‚ cigars‚ flowers‚ and computer games)‚ each of which costs a different amount
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Did you know that September is Healthy Aging Month and Falls Prevention Awareness Month? These topics may appear to be different‚ but actually are aligned in many ways. Establishing healthy aging practices is a falls prevention strategy in itself! As we get older‚ there are physiological changes that occur which are a natural part of aging. We can’t stop the aging process‚ but we can be aware of the changes in our bodies‚ start healthy routines and get help when needed to benefit our overall well
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Take your corporate brand or brand of any product/ service that your organization offers. What is the promise of the above brand? Also identify the brand elements and their role in building brand equity. I work for MSD India Pvt Ltd. Merck & Co.‚ Merck Sharp & Dohme‚ MSD outside the United States and Canada‚ is one of the largest pharmaceutical companies in the world. Merck headquarters is located in Whitehouse Station‚ New Jersey. The company was established in 1891 as the United States
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area where we can all agree that black history month should be done away with. The areas where we will find excellence is when we consider call all history American history‚ and we highlight each ethnicity contributions to American history. Our telos should be to find that golden mean so we can come together as a society because we need it more than ever. African Americans may be left out of history if we don’t have this month to represent us. This month is a representation of our struggle and what
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Diabetes Education And The Increase In Diabetes Diabetes is becoming a worldwide epidemic. It is one of the biggest health challenges that the United Kingdom (UK) is facing today with one person being diagnosed with diabetes every 3 minutes (Diabetes UK‚ 2009). The latest data indicates that there are now 2.8 million of people with diabetes in UK and nine out of ten people diagnosed with diabetes are Type 2 diabetes (2.5 millions). According to health experts‚ UK is now facing a huge public health
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as if he had a love affair with animals and it is this love for these creatures that impacted his life majorly. At the age of 4‚ he lost his dog Jacksie in a car accident and would insist his dear ones to call him by his deceased dog’s name. After much refusal‚ he agreed to be called Jack‚ which he was addressed as by friends and family in his later life. He was almost in love with anthromorphic animals in his childhood and was highly influenced by the stories of Beatrix Potter‚ based on which he
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Telecommuting Increases Productivity Telecommuting‚ also known as work-from-home‚ is a common practice among many business firms. In many articles‚ authors claim that telecommuting makes noticeable contribution to companies‚ increasing productivity by around 15%-50%. However‚ to some CEOs‚ telecommuting is not an attractive option. They think that most people exaggerate the significance of telecommuting because they worry about losing direct control over the employees. Actually‚ telecommuting can
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(a) “Nemawashi” is an agricultural metaphor. The idea is that before a farmer plants a seed‚ he should prepare the roots and the soil‚ so that the seed has the best chance of survival. It is a political process by which an unofficial understanding is reached before a final decision is made on a particular matter. “Nemawashi” is Bottom-up style decision making (middle management has the greatest influence on decision making). The Japanese are primarily concerned with harmoniously working out problems
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