The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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1 INTRODUCTION 1.1 Culture [Culture] generally refers to patterns of human activity and the symbolic structures that give such activity significance. Different definitions of "culture" reflect different theoretical orientations for understanding‚ or criteria for valuing‚ human activity. (Wikipedia. 2005) People from different countries have different cultures. People from the same country also have different families and backgrounds. Therefore their behaviours‚ attitudes or values‚ are not
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How important is ambition to successes? Thomas Jefferson‚ the third president of the United States‚ once said‚”Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” Thomas Jefferson then became one of the most influential leaders of all time and envisioned the United States to be one of the most powerful countries in the world‚ something no one at the time could imagine. It turned out to be true. Why was
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The 1960’s‚ a time of rebellion‚ drugs‚ free love and most importantly‚ Rock and Roll. The 60’s were a time of transition‚ both socially and in the music world. Rock and Roll went from being considered the “Devil’s Music’ to being a prestigious and highly respected music genre. Some memorable and excellent bands were produced in the 1960’s‚ bands that are still listened toby different generations and are a nexus between parents and children. These bands performed in many music festivals‚ the most
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Jude Title of Paper: Apple Inc. Number of Pages: 10 Total Word Count: 1645 Table Of Contents Cover…………………………………………………………..1 Table Of Contents…………………………………………….2 Executive Summary…………………………………………..3 Introduction………………………………………………….....4 Competitive Advantage.…………………………………….5-6 Key Issues & Challenges.…...……………………………..6-7 Solutions …...………………………………………………..7-8 Conclusion…………………………………………………….9 References…………………………………………….…….10 Executive Summary Apple is really a great company
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chain of the new Apple iPhone and‚ at some point‚ the supply chain of the Apple TV‚ hoping that this might help to demonstrate the complexity involved in manufacturing the Apple iPhone — a feature-rich product I wish I could have‚ if I could afford it (update: I’ve had several iPhones now). I conducted some research and found some interesting information on the suppliers of the Apple iPhone. My data comes from The Wall Street Journal‚ January 14‚ 2007; Supplier Code of Conduct‚ Apple Corporation; and
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In the face of rising inflationary pressure in Hong Kong‚ some people have suggested that the Linked Exchange Rate system is the root cause of the situation and that the Hong Kong dollar should no longer be linked to the US dollar. The Financial Secretary already stated in his blog on 14 August that the Link continues to be the most appropriate exchange rate arrangement for Hong Kong. I will elaborate further on a few related issues. Many people who advocate un-pegging the Hong Kong dollar from
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details of Apple Computers in its current state. We will examine Apple¡¦s strategy of being consumer based and evaluate the current situation to see if it may be time for Apple to venture into the office business computer industry. This report will cover a brief overview of the company‚ it¡¦s current assortment of products it offers‚ recent marketing strategies‚ competitors to the company‚ and future opportunities and threats that Apple may face. First we will explore the Apple Company¡¦s overview
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In what ways can success and ambition be dangerous? Since our birth‚ we are encouraged to go forward‚ to reach farther and to shoot for higher goals in life. In the words of Donald Trump: “Get going. Move forward. Aim High. Plan a takeoff.” But‚ are ambition and pursuit for success turning into an obsession nowadays? The authors Lotte Bailyn‚ Karen Heller and William Zinsser agree that they are‚ and unfortunately‚ I have to endorse their idea. All three authors’ view that‚ as Heller put it “…there’s
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Semiotics in Fashion Photography: Does it affect culture as much as culture affects it? Introduction Fashion Photography has taken quite the belittling from the conventional world of photography. Where other forms of photography ‘naturally’ capture beauty‚ fashion photography is have said to be too meticulous in ‘setting up’ the photograph. . Brookes states that‚ “fashion advertising‚ in particular‚ is seen as negating the purity of the photographic image. We see the typical [in fashion photography]
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