BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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Mr. Sampson Psychology 6 November 2012 What motivates Obama? Barack Obama‚ the first African-American president‚ can in some ways be an inspiration to many people. But‚ many people do become curious about what motivates Barack Obama. Many people would not be able to try and run for the most responsible and prestigious job in the world‚ especially if you were under the circumstances that Obama underwent. Understanding theories of motivation can help us understand why people choose to do the
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valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising‚ thereby increasing the potential for company growth. In addition‚ decreased operational costs are more likely to attract and retain company investors because more money can go into increasing business profitability. Increases Competitiveness * Because Nike is able to more efficiently
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Just Buy It: Nike Advertising Aimed at Glamour Readers: A Critical Feminist Analysis Darin J. Arsenault & Tamer Fawzy. Tamara : Journal of Critical Postmodern Organization Science. Las Cruces: 2001. Vol. 1‚ Iss. 2; pg. 63-76‚ 14 pgs Abstract (Article Summary) The growing popularity of women ’s sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike ’s marketing campaign in Glamour‚ a popular consumer magazine
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Strategies for Motivating Employees Strategies for Motivating Employees I. Introduction II. Motivation III. Strategies for Motivating Employees A. Employee Involvement B. Providing Performance Expectations C. Providing Feedback D. Implementing Professional Development E. Employee Recognition F. Giving Incentives IV. Establishing Relationships VI. Conclusion Introduction There was a point
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Importance of organizational structure Organization structure gives authority and responsibility to individuals. It directs who is in charge of what and who is responsible for what outcome. The structure helps individuals to know their roles and how to relate to each other in the organization (HRM GUIDE 2009‚ Para. 3). The organization structure gives the pattern of communication and coordination in the organization. By grouping activities and individuals‚ organization structure helps to facilitate
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3. 25-35 4. 35-50 5. <50 Q2 How many pairs of sports shoes do you buy in a year on an average? A. 1 or none B. 2 C. 3 D. 4 E. > 4 Q3 Which brand of shoes do you prefer to buy? A. NIKE B. ADIDDAS C. OTHER (Specify)…………………………………… Q4 Out of the two brands which is your preferred brand for sporting products (other than shoes)? A. Nike B. Adidas Q5 Which brand products are you
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What Motivates You? Everyday we pursue things. We move from one place to another; one goal from another. This is to satisfy our needs‚ wants‚ things that could pleasure and please us. So‚ what drives us? What motivates us to do such things? The answer is simple: the need to be satisfied and superior. As what was stated in the hierarchy of needs‚ one must satisfy the lower level needs before climbing one step higher in the hierarchy. This is rational because as one is contented with his
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Nike Sweatshops Nike is the largest seller of athletic footwear and apparel in the world. The company is primarily engaged in the design‚ development‚ and worldwide marketing of footwear‚ apparel‚ equipment and accessories. The company operates in the US‚ Europe‚ Asia Pacific‚ the Middle East and Africa. It is headquartered in Beaverton‚ Oregon. (Datamonitor‚ 2006‚ p 4) By shifting manufacturing to developing countries‚ Nike is able to achieve significant cost savings owing to the lower
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within developing countries with particular emphasis on Nike outsourcing history. Summary: Overview/history of company; Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993‚ Nike’s yearly revenue became as large as the NBA‚ NFL‚ and Major League Baseball’s television deals‚ ticket sales‚ and merchandising sales combined. In addition to their phenomenal sales‚ Nike has marketed itself so thoroughly that it has literally
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