[Writer Name] [Supervisor Name] [Subject] [Date] Nike Company’s Background History Nike in 1962‚ started as Blue Ribbon Sports‚ as its Founder member‚ Phil Knight thought there was a market for athletic shoes designed by athletes for athletes. In the year 1964‚ Bill Bowerman‚ Knight’s track coach & Phil Knight joined hands together & NIKE Inc. was co-founded with headquarters in Beaverton‚ Oregon. Nike’s grassroots strategy was born of low capital and necessity‚ but became one of the
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Project Title: A study on "EMPLOYEES ABSENTEEISM" Submitted by: XXXXXXX XXXXXX MBA - HR INTRODUCTION Project Title : A study on "EMPLOYEES ABSENTEEISM" with special reference to A1 EXPORTER Pvt. Ltd.‚ OBJECTIVES OF THE STUDY To identity the reasons tor Absenteeism To measure the Employees Absenteeism level. To identity steps required to decrease the Absenteeism. To study. Employees working condition. To identity factor that motivates the Employees which minimize Absenteeism
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While working as a manager in an organization‚ his job is to make sure that the employees are doing their jobs and they are doing it in the most productive way. But employees are not machines that we could just program their task in their brain and they will do it automatically‚ they require motivation to actually do their job properly. This is easier said then done‚ to understand the ways of motivating people we first need to understand human nature‚ which is the fundamental nature and substance
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Motivating Employees Motivation is defined as the reasons one has for acting or behaving in a particular way. Motivation is one of the most important factors in employee performance and in keeping a business afloat. Workers with hourly wages are motivated to work more hours because working more hours means more money in their pocket. Motivation is an abstract concept‚ one can not see motivation in another person‚ only the results of it. Why is motivation important? Well there would be no reason
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Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
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Company Overviews Nike In 1964 in Oregon‚ Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971‚ a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson‚ Blue Ribbon Sports ’ first employee‚ made his most durable contribution to the
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Nike Learns How to Change How did Nike change the way it made decisions and introduce new products? Nike found itself as a stagnated company with a new emergence of companies vying to take its market share so change was in Nike’s future and therefore changed the way it made decisions by bringing in managers and experts in their respective fields from outside the company to help make the changes needed. They started by purchasing specialist‚ niche market shoe companies like Cole Haan and Hurley so
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Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body‚ you are an athlete!” (Nike Inc.‚ n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this‚ it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable
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CHECKPOINT: MOTIVATING EMPLOYEES A manager can motivate an employee by using both intrinsic and extrinsic motivation‚ depending on the type of employment. Finding ways for the employees to actually enjoy their job is probably the best way to motivate. Typically‚ if an employee enjoys their job‚ they are more likely to perform their job more efficiently. If it’s a job that is hard to find ways to make more enjoyable‚ using extrinsic motivation such as a higher pay or rewards upon performance
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