[pic] HND BUSINESS MANAGEMENT Module Study Guide: Unit 4: Marketing Principles Academic Year: 2012/13 [pic] [pic] School: IT & Business Faculty: Business and Financial Management Director of studies: Faisal Shahzad Malik Asst Director of studies: Chandika Bhatta Course Leader: George Reginald Anokye Lecturer: Muhammad A. Tabassum Date of approval:
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Principles of auditing are defined in the ISO 19011‚ the principles are designed to make an audit an effective and reliable tool for business performance improvements. The audit principles are also designed to achieve consistent conclusions from performed by independent auditors. There are six audit principles that are prerequisites that should be adhered with to achieve consistent audit results. The six principles are integrity‚ fair presentation‚ due professional care‚ confidentiality‚ independence
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– Analysis & Plan. The Problem Strategy is fundamentally deciding how the organisation will compete. The executives at Hector Gaming Company (HGC) are in consensus as to where the firm is going in the medium to long term‚ however there is little consensus as to how to accomplish the strategic goals. The management of HGC have not agreed the finer detail that will allow the strategy to be implemented. The organisation has a vision to grow the firm "to be the largest & best educational gaming
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The Principles of Marketing E1. Produce a marketing strategy for a product or service with a clear understanding of the principle of marketing. My objective for the marketing strategy is to achieve more profits by making some adjustments to the packaging of Coca-Cola. I want to see whether the demand for Coca-Cola will increase or decrease due to small changes. These changes are that I will replace the opening with a cap on a Coca-Cola can to stop people throwing away the drink
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The Principles of Hypnosis: CONTENTS Dylan Morgan THE BOOK is arranged in three parts: A‚ B and C. Part A‚ like the root system of a plant‚ is a foundation. It brings into mind some of the materials that will be needed for the remainder of the book. These chapters are only loosely connected to each other. Part B‚ like the stem of a plant‚ develops the central theme of the book‚ which is the key processes involved in Hypnotherapy. These chapters are strongly connected and should be read in order
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PRINCIPLES OF WAR 1. Selection and maintenance of the aim It is imperative not to take the first step without considering the last Clausewitz was actually defining what is called the ‘end state’. Jomini also believed that the end state had to be stated in unambiguous political objectives‚ so that clear campaign objectives could be compiled. This requirement remains as relevant today as it was then. Selection and maintenance of the aim are often referred to as the Master Principle. A single
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Motivating Employees in an Organization S Santosh Contents Chapter 1 2 Chapter 2 5 Chapter 3 10 Chapter 4 15 Chapter 1 Motivation: Concepts and Theories Defining motivation The word "motivation" comes from the Latin word movere - "to move." And managers often view motivation in exactly those terms ("I need to get my people moving!"). Motivation is the psychological feature that arouses an organism to action toward a desired goal; the reason for the action. General motivation
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stylists may include training and observations into every day salon services. Our responsibility as a training provider is to ensure that they are timetabled to attend their training session once every two weeks. This training includes practical‚ theory‚ functional skills‚ ERR and PTLS sessions all of which make up the framework. To ensure each student receives individual learning they are set targets for each unit dependant on their skill level‚ time of delivery for each unit and the amount of input
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innovative as the products are specially equipped in order to inspire customers in arranging furniture. (IKEA‚ 2013) TASK 1.A: Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from your chosen organisation. In the conception of great marketing specialist‚ Kotler‚ "Marketing is a social and managerial process through which individuals and groups of individuals get what they need and want through creating‚ offering and exchanging products of a particular
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PRINCIPLES OF MANAGEMENT MGMT 201 STUDY GUIDE – Chapter 1-2 What is Management? The planning‚ organizing‚ leading‚ controlling of resources to achieve organizational goals effectively and efficiently Understand the term POSMEC and the four tasks of management that your textbook discusses Planning: identifying and selecting the most appropriate goals Controlling: establish accurate measuring and monitoring system to evaluate how well the organization has achieved its goal Leading: motivate
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