The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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HIRE PURCHASE SYSTEM A trader could sell goods either for cash or for credit. For goods sold on credit‚ the payments may be made by the buyer in lump sum on a future date‚ or in installments spread over for a specified period of time. When goods are sold on credit‚ for which payment is made by the buyer in installments over a period of time‚ it is called purchase system or installment system. Hire Purchase System defers to the system wherein‚ the seller of goods delivers the goods to the
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Consumer Perception and Quality Assurance of Agro-Products in BangladeshFocus on Organic foods Specially Vegetables‚ Fruits and Crops *JANNATUL MAWA NUPUR. Abstract: A growing interest in quality (organic) foods specially vegetables‚ fruits and crops purchasing has prompted recently. Consumers’ preference for quality food taking is based on a general perception that organic foods have more desirable characteristics than conventionally-grown alternatives. Human health‚ food safety and environmental
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SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
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Evaluation of the Effectiveness of Premiums Promotion‚ Limited- time Discount and Loyalty Card Promotion—Based on Product Life Cycle 31 August 2012 Abstract In recent years‚ sales promotion tactics are extensively used to achieve different marketing targets. The aim of this project is to analyze the effectiveness of premiums promotion‚ limited-time discount and loyalty card promotion according to the marketing targets in the first three phases of product life cycle‚ which can help companies maximize
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the outside market influences how goods are sold. Supply and demand: According to this theory‚ the supply of an item and its demand affect its price. An item that is in high demand will have a high price. An item that has a low demand will have a low price. Market structure is another economic pricing theory. This theory looks at how many outlets in a given area offer the same (or similar) products. Elasticity of demand measures how much someone will pay for a product before being forced to seek another
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prospective homeowners‚ the decision to purchase a home will be one of the biggest decisions to make in his or her lifetime. Purchasing a home can have severe financial repercussions‚ so the decision must be weighed carefully. In order to make a sound decision‚ a prospective homeowner must have full knowledge of the steps involved in making the large purchase and the potential future outcomes. The economy is the key reason to making a final decision with a home purchase. Homeowners should realize
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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Marketing (Level 2) 2010 / 2011 Marketing a new product 1. Overview of company‚ market and existing portfolio of products. This report proposes the market strategy for the launch of a new fragrance by the Multinational Corporation of GUCCI. The House of Gucci is one of the most established premium fashion brands in the world. Its success has depended largely on its effective marketing strategies. The specific company was chosen because in the middle of an international financial crisis
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Qin Yao Does Diversity Affect Ethical decision? How are ethics and diversity related? Before my first experience with the business world‚ my view on diversity and ethics was narrow. When it comes to a business‚ most decisions are made by a group of individuals commonly filled with different backgrounds. By attending multiple meetings on important decisions for the company‚ I have experienced firsthand the importance of diversity in an executive environment. So how does one define diversity
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