THE ACTIVITIES‚ AIMS AND OBJECTIVES OF MY CHOSEN BUSINESS INTRODUCTION In this unit I am attempting to investigate that how a business works. In order to do this I chose a large sized business with a good location‚ reliable staff‚ products and services. The business which I have chosen is "Arriva"; it’s a public limited company. ARRIVA HISTORY Arriva is a relatively new passenger services brand but its track record in transport goes back more than sixty years. *1938 ---- The Cowie family open
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18:50:15] 1.0 Executive Summary An integrated marketing communications audit was performed on Dell Inc. The audit determined that Dell Inc. had successfully moved away from the mass media approach to marketing through the implementation of a direct marketing to the consumer strategy. The audit determined further that Dell Inc. could improve its marketing effort by building on the successful direct marketing to consumer program to develop and Integrated Marketing Communications Plan. The elements
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1) What is meant by (I) Market segmentation Market segmentation is a marketing strategy‚ which involves dividing a broad target market into subsets of consumers‚ businesses‚ or countries that have‚ or are perceived to have‚ common needs‚ interests‚ and priorities‚ and then designing and implementing strategies to target them (II) Product A products is any goods‚ service that are offered to the market to satisfy consumer’s needs 2) Describe all 4 types of consumer behavior with 2 examples for
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Unit 1 Task 2 How have the external environmental factors affected the ability of Nando’s to achieve its aims and objectives? Economic Factors Businesses are affected by the economy and sometimes the economy can have a dramatic drop in countries causing issues for some business mainly due to 4 factors. These factors are inflation‚ Economic growth‚ Exchange rates and unemployment. Firstly Inflation is an upward movement in the average level of prices. Its opposite is deflation‚ a downward movement
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Assessment Guide - AMB202 Integrated Marketing Communication This guide provides you with information and criteria sheets for AMB202 Integrated Marketing Communication assessment items. There are three criterion referenced assessment items within this unit: hot topic oral presentation‚ an IMC Evaluation project and poster (group). Hot topic Pecha Kucha oral presentation – individual 25% This assessment item is designed to build skills both in research analysis and interpretation of an IMC
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CHAPTER 8 INTEGRATED MARKETING COMMUNICATIONS Study Guide 1. Strategic Goals of Marketing Communication Marketers seek to communicate with target customers for the obvious goals of increased sales and profits. 1.1. Create Awareness Marketing communications designed to create awareness are especially important for new products and brands in order to stimulate trial purchases. As an organization expands globally‚ creating awareness must be a critical goal of marketing communications
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Achieving Your Goals "The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind." – Lee Iacocca In today’s work world you have to be aware and be prepared for survival. Awareness starts with accepting the breathless pace of the ever growing technology and the fact that corporations can no longer guarantee job security. The job requirements keep changing with the advancements in technology. Lifelong learning is essential if you want
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Potential Competitors (1.5 marks) [pic] More people are concerning the quality of life and they adding spa into their lifestyle preferences. The spa industry in Singapore is booming since 2003 ( Verikios‚ 2007). Competition can be either direct or indirect that will affect the overall potential for success of your business. Competitors within the spa industry include the following: Direct competition would be companies offering
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Acquisitions to Achieve Strategic Objectives and High Performance in the Consumer Goods and Services Industry By Larry Thomas‚ Thomas J. Herd‚ Ken Dickman‚ Joey Lanius and Natalie Francis Table of contents Introduction 3 Key Strengths of Consumer Goods and Services Leaders 4 Strategic Category Leadership 6 Consumer Focus 9 Flexible and Low-Cost Operations 12 Conclusion 14 2 | Using Mergers & Acquisitions to Achieve Strategic Objectives and High Performance
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A design of the promotional gift Good morning‚ ladies and gentlemen. I’m Jackie Lee‚ designer of a company. Thank you for giving me an opportunity to participate in this competition to introduce my promotional gift design. The goal of my presentation is to introduce my promotional gift design‚ silicone watch‚ which is for my company. Firstly‚ I will introduce my company background and the reason of why I have a qualification to participate of this competition. Next‚ I would like to talk about why
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