Tourism in the rural areas is one of the new opportunities that are being created for those dwelling there. They have the resources‚ the manpower‚ the basic skill &expertise in terms of hospitality and a down-to-earth approach that is in sharp contrast with the five star culture of tourism in city areas. The rural residents have a scope and potential to present a very pleasant and exciting change from traditional tourism which tourist are finding jaded and therefore have begun exploring new vistas
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ARTICLE IN PRESS Journal of Rural Studies 22 (2006) 117–128 www.elsevier.com/locate/jrurstud Re-conceptualising rural resources as countryside capital: The case of rural tourism Brian Garrod Roz Wornell‚ Ray Youell Institute of Rural Sciences‚ University of Wales Aberystwyth‚ Llanbadarn Campus‚ Aberystwyth‚ SY23 3AL‚ UK Abstract Commentators tend to agree that the rural resource is becoming increasingly subject to pressures arising from an ever wider range of economic‚ social‚ political
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Research Abstracts on Rural Development DWCRA Nair‚ Tara S. (2000). Towards mainstreaming poor women in development : the DWCRA experience in Gujarat. Ahmedabad : Gujarat Institute of Development Research. 72 p. Key Words : 1.RURAL DEVELOPMENT 2.DWCRA 3.POOR WOMEN 4.RURAL WOMEN 5.MAINSTREAMING WOMEN 6.ROLE OF NGOS 7.ROLE OF VOLUNTARY ORGANIZATIONS 8.PROBLEMS OF RURAL WOMEN 9.INCOME GENERATION 10.SELF HELP GROUPS. Abstract : During the Sixth Five Year Plan period (1982-83)‚ development
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PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
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A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Department of Management Studies‚ Submitted By:Ravi MBA 4th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools
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It was mentioned that hands on leadership as much more appreciated in rural areas as opposed to the urban areas. Leaders were perceived to perform the entire task that is expected to be performed by the staff or consumers. Hence leaders needed to be in leading from the centre and not from the front line. Emotional intelligence was considered as another area where urban and rural leadership differed. In the rural area‚ leaders were expected to address all the emotional issues of the staff along with
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[pic] ASSIGNMENT # 1 OF RURAL MARKETING [pic] SUBMITTED BY - SUBMITTED TO - NIPUN BHARDWAJ Mr. ABHISHEK DUTTA RT1903B38 LIM‚ LPU Company Profile Britannia was incorporated in 1918 as Britannia Biscuits Co LTD in Calcutta. In 1924‚ Pea Freon UK acquired a controlling stake‚ which later passed on to the Associated Biscuits International (ABI) and UK based company. During the 50’s
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A BRIEF ANALYSIS ON THE STATUS OF RURAL TOURISM IN INDIA REFERENCE: GIMRM024 Table of Contents Abstract 2 Initiatives 6 Issues Faced 8 Infrastructure 10 Finance 11 Impact 12 The Way Forward 13 Bibligography 14 ABSTRACT Tourism is one of the primary catalysts in generating sustainable livelihood in India. India’s vast rural diversity and heritage offers tremendous opportunity for rural tourism. The idea of rural tourism was born out of the need to provide first-hand
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the end years of World War II‚ Development Communication emerged as a field as a combination of political and economic factors in Asia‚ Africa and South America namely the third world. From the ‘70s‚ however‚ development concept was refined and broadened through the addition of ecological dimensions and technology transfer. With the advent of globalization in 1990s‚ Development Communication has gone through a sea change; the effect was naturally felt in India‚ especially in the rural belt and more
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Difference between Rural and Urban Life: |SR .NO |Rural Life |Urban life | |1 |Environment: Close / direct contact with nature. |Greater isolation from nature. Predominance of manmade | | |Preliminaries influenced by natural environmental |(artificial environment). | | |elements like rain‚ heat‚ drought‚ frost‚ sow
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