“MARKETING STRATEGIES OF IBM GLOBAL SERVICE INDIA” A Study Project Report Submitted in partial fulfillment of the requirements for the Award of degree of Bachelor of Business Administration 2010-2013 Submitted By: Under the Guidance of: Garima Tandon Ms. Swati Wadhwa 01119301810 (Assistant Professor) GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY Kasturi Ram College Of Higher Education‚ Narela Student Undertaking This is
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purchase IBM mainframes) - Marketing effort missed the mark - Turf battles between autonomous divisions - Spending too much on fixed cost (building‚ data processing cost‚ ..) - Management IT problems such as poor internal IT problems - Products complexity and the organization to develop them - Executives were isolated to growing problems (deep level of hierarchy) 2) What did Gerstner do when he assumed the role of CEO in April 1993? Evaluate Gerstner’s approach in crisis management. How well
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event in profoundly different ways. Part of that experience is given by conditioning (their past & likely future)‚ in other words the way they have learned to process information. But another part of that experience is given by the senses & temperaments they were born with -- the way they are genetically predisposed to process information. (Figure No. 1.02) Organisational Focus on Diversity & Inclusion Source : Ref No. [8] 1.1.2 Workforce Diversity : Changing the Way You
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1.0 Introduction International Business Machines‚ abbreviated IBM and nicknamed "Big Blue" (for its official corporate color) was incorporated in the State of New York on June 16‚ 1911‚ is a multinational computer technology and IT consulting corporation headquartered in Armonk‚ New York‚ United States. Now‚ the chairman and CEO of IBM Company is Samuel J Palmisano. IBM manufactures and sells computer hardware and software‚ and offers infrastructure services‚ hosting services‚ and consulting services
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BSBHRM506A – Manage recruitment‚ selection and induction processes Name Larissa-jay hardy Email address rissajay@hotmail.co.uk BSBHRM506A Case Study Please read through the following situation‚ then prepare a comprehensive report (minimum 600 words‚ approximately 2 pages) to the Director of HR services of the organisation. Where possible‚ quote relevant legislation and risks for any organisation that does not have a Recruitment‚ Selection and Induction policy in place. Also consider different
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IBM Case Study 1. What factors led to IBM’s success during the 1960s and 1970s and its problems during the late 1980s and early 1990s? Watson Jr. hit a home run when he invested $5 billion to develop the System/360 computer family‚ which utilized an integrated semiconductor chip and modular components. Taking full advantage of this innovative momentum‚ IBM debuted other products during that time which enabled the company to rise to the top of the IT industry. These products included hard and floppy
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How to Manage a Multicultural Team Working as a manager for a multicultural team is an exciting endeavor. However‚ it presents a lot of challenges that can prove taxing to a manager who has little or no experience at all in handling people of different cultures and beliefs. In order for a manager to effectively manage a multicultural team‚ he has to rid himself of prejudices and biases that can hinder his objectivity. A good manager should be able to garner respect from people of different cultural
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How to Manage Time as a Student It’s crucial that students know how to manage their time. It can be hard to keep track of time with schoolwork and other activities that need to be done. I’ve got some great tips to help students or anyone else manage their time a little more easily. Use Multiple To-Do Lists At this stage in your life it is likely that one to-do list isn’t enough. Use multiple lists to organize tasks by topic or context. For example‚ you might maintain separate lists for each
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1. How does improving decision making add value for a business? Making the right decisions leads many times to proper management and is less costly. When the management is informed and equipped to make proper‚ structured and well rationalized decision. Proper decisions could lead to reduction of cost‚ company growth and larger revenues. "In the accelerating media industry‚ discovering relevant business insights within the chaos of available information can lead to substantial competitive
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industry at that period and was extremely successful in the market. 2. From 1970s to 1980s‚ IBM kept on introducing a series of IT innovations including hard disk‚ floppy disk and the IBM PC in the early 1980s. These products fit the customer needs perfectly at that period and soon dominated the market. The factors led to IBM’s problems during the late 1980s including: 1. The wrong strategies made by IBM against changes in the needs of the customer. At that time‚ the customers increased the need
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