In 2008‚ a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies. Metabical has many levels of decision-makers – both internal and external. CSP’s senior director of marketing‚ Barbara Printup likely reports to the company’s board of directors for her ultimate authority. Printup
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individuals. With this level of involvement‚ the talent that is attracted to the company is developed and trained so well that many of them go on to be top level executives at other major corporations. Discuss how PepsiCo uses its talent to sustain a competitive advantage in the marketplace. The first thing that PepsiCo did was to ensure it had the “the right people‚ in the right place‚ at the right time‚ doing the right work‚ the right way.” (Silzer‚ 2010 p.618). With this philosophy‚ the organization
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Lowe’s in the Marketplace ECO415 Applied Economics in Business Student’s Name: Instructor‚ Date: Lowe’s In the Marketplace Lowe’s was ranked 42nd in the Forbes 500 top companies in 2009. It has grown into the 2nd largest home improvement retailer in the United States. In constant competition with Home Depot and other stores‚ Lowe’s must find a way to remain competitive in an oligopoly marketplace. It is important
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Sciences Pharmaceuticals (“CSP”) is an international healthcare company that had completed successful clinical trials for its newest weight loss prescription drug‚ Metabical. With the final FDA approval expected‚ Metabical’s launch was set for January 2009 and a clear marketing communications strategy needed to be in place before the launch. With 10 years and $400 million spent on research and development‚ it was imperative that CSP positions Metabical correctly in the marketplace. Optimal segmentation
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EMPLOYEE TURNOVER AND MOTIVATION AT THE WORKPLACE FOREST CONSERVATION BOTSWANA Prepared by: Judith Nomvuyo Ndlovu 1.0 Introduction Forest Conservation Botswana (FCB) is a company registered under the Botswana’s companies’ Act and mandated to manage the Tropical Forest Conservation Fund (TFCF) in Botswana. The company is a non-profit making entity and is directed by the Ministry of Environment‚ Wildlife and Tourism on behalf of the Governments of Botswana and the United
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Homework week 7 1. Why do corporations employ investment bankers? Corporations rarely issue securities while Bankers do it all the time. Bankers with their experience can help issuers to design adequate security‚ obtain a wide distribution and get a fair price for it. Investment bankers have experience in the sale and distribution of securities. They have sales networks and are constantly in touch with the financial market. 2. Identify the primary market functions of investment bankers. The primary
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Understanding the Marketplace Core Concepts Needs‚ wants‚ and demands Marketing offers: including products‚ services and experiences Value and satisfaction Marketing offer ◦ Combination of products‚ services‚ information or experiences that satisfy a need or want ◦ Offer may include services‚ activities‚ people‚ places‚ information or ideas Exchange‚ transactions and relationships Markets 1 - 20 This ad offers a product to meet “sensitive” needs of the older
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Community Service Project (CSP 1001) University of Technology‚ Jamaica Name: Shanece Robinson ID#: 1200775 Year: 2012/13 School: University of Technology‚ School of Pharmacy Semester: Two (2) Name of Agency: University Hospital of the West Indies Lecturer’s name: Miss Stacy-Ann Nelson Tutorial day/time: Friday 9am-10am Reflection #4 The best part of my community service at the University Hospital of The West Indies was the time spent interacting and assisting the needy patients
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Metabical Analysis 1) Benefits: * All other Weight-Loss Options in Exhibit 2 are more expensive that the target $30/ month out of pocket cost. * No other weight loss option offers cost containment cards. * No other product combines two mechanisms for weight loss: Metabical combines two pharmacologic mechanisms to produce weight loss: Fat blocker‚ meditonan and appetite suppressant‚ calosera. Due to the dual mechanism‚ the medications can be dosed in lower levels and therefore have
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WHAT IS ONLINE MARKETPLACE? The online payment marketplace is experiencing an explosion of innovative ideas‚ plans‚ and announcements‚ which one commentator has likened to a “goat rodeo”‚ a chaotic situation in which powerful players with different agendas compete with one another for public acceptance‚ and above all‚ huge potential revenues. Others liken the payment marketplace to a battle among the four platform titans Apple‚ Google‚ Facebook‚ and Amazon. Each of these titans have their
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