refers to the fact that a brand is a customer reflection. Reflecting the customer does however not mean the same as describing the target‚ rather the customer should be reflected as he or she wishes to be seen as a result of using a brand. The brand owner should not require advertising to show the targeted buyers as they really are‚ but how they wish to be. All brands must control their customer reflection as consumers use brands to build their own identity (Kapferer‚ 2004). While reflection is the
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Beijing culture Introduction This essay describes how the one day tour in Beijing inner city would look like guiding the guests/tourists about the information that shows on the brochure and a further explanation of it. Theory of authenticity of tourism and tourist typology‚ motivation and determination are linked together with the brochure which would be expounded as well. Table of Content Introduction 1 Table of Content 2 Definition of tourism 3 Highlights and plans of the day tour 3 Theories
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Introduction The tourism and hospitality industry is a broad industry with multiple‚ sectors and departments‚ often known as the industry operating hotels‚ accommodation‚ food and beverage and managing tourist activities. Many do not realize the vastness of this industry‚ therefore; there is usually confused about the jobs related to this industry. Jobs often share common features from jobs in other industries to meet the needs and requirements of guests to provide ultimate customer satisfaction
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[pic] Marketing Strategy and Performance of Tourism Industries in Nepal 1. Concept Nepal is a small land-locked county‚ surrounded by the Tibetan region of China on the north and India on the rest‚ with a total population of 28.6 million in 2009 (World Development Indicators Data Base‚ January 2010)‚ but is one of the growing tourism destinations in Asia. The number of foreign tourists increased greatly from a mere 6179 in 1962 to 176‚634 in 1984‚ 491‚504 in 1999‚ 361‚237 in 2001‚ and 385
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TOURISM IN THE PHILIPPINES Executive Summary Philippine Tourism indeed is one of the major contributors in our Gross Domestic Product. History shows that there are already long term developments of tourism in the Philippines that has been influenced by the interaction of both internal and external factors. Some of these factors include the relative attractiveness of the country over time‚ its proximity to markets‚ the availability of tourist infrastructure and superstructure‚ and the extent
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Youth Tourism Introduction Young people travel inside the country and abroad on holiday‚ to visit friends‚ to study‚ to understand various cultures as well as for adventure and relaxation. Psychologists look upon youth travel as part of their transition to adulthood. Domestic youth travel is regarded as an extension of the education process familiarizing young people with their country. There is no widely accepted definition of the youth travel market segment. This lack
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Essay Question Analyse and discuss the benefits and drawbacks of a demand-led vs. supply-led understanding of the tourism system. According to the United Nations World Tourism Organisation‚ often identified by many as the UNWTO (Lickorish & Jenkins‚ 1997)‚ define the term ‘Tourism’ as “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (Tuberkugurlu‚ 2012). The term ‘supply
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is an important decision‚ and there many choices from which to choose. two popular choices are Jordan and Adidas. Even though Adidas shoes and Jordan shoes are similar in many ways‚ there are three important differences between these two brands of shoes. Specifically‚ they differ in price‚ quality‚ and variety. Jordans have always been the top dollar shoe since Michael Jordan released them in 1985. Jordans aren’t expensive for no reason and there are a lot that
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Ecotourism is a form of tourism involving visiting fragile‚ pristine‚ and relatively undisturbed natural areas‚ intended as a low-impact and often small scale alternative to standard commercial (mass) tourism. Its purpose may be to educate the traveller‚ to provide funds forecological conservation‚ to directly benefit the economic development and political empowerment of local communities‚ or to foster respect for different cultures and for human rights. Since the 1980s ecotourism has been considered
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14/11/2011 HERITAGE TOURISM & MUSEUM MANAGEMENT LESSON 2: TOURISM‚ HERITAGE & HERITAGE TOURISM (1st PART) Dr Christina Bonarou bonarou@gmail.com Alexander Technological Educational Institute of Thessaloniki‚ Greece Department of Tourism Management Definitions of tourism 2 All travel is not tourism. “Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes
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