Full Length Research Paper Tourism marketing information and destination image management Arturo Molina1*‚ Mar Gómez1 and David Martín-Consuegra2 1 Department of Marketing‚ University of Castilla-La Mancha‚ Cobertizo San Pedro Mártir s/n. 45071 Toledo‚ Spain. 2 Department of Marketing‚ University of Castilla-La Mancha‚ Ronda de Toledo s/n. 13071 Ciudad Real‚ Spain. Accepted 25 March‚ 2010 Destination image is commonly accepted as an important aspect in successful tourism management and destination
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WINE TOURISM IN NASIK‚ INDIA - AN EXPLORATORY VIEW ON CULTURAL AND CREATIVE ASPECTS WINE TOURISM – A CASE OF NASIK‚ INDIA PROPOSAL India has been long known for her rich heritage and cultural diversity. Wine tourism is a niche & an emerging area which could potentially be developed as a valuable tourism resource. Through insights into the nascent wine industry in Nasik‚ often self-proclaimed as the "Napa valley of India"‚ this paper explores how as an upcoming new world wine producing region
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The industry of tourism develops every year. People find out tourism extremely popular‚ it helps to develop the positions in every country‚ but it has some disadvantages. It is obvious that tourism can be different and on of it the sustainable tourism. Many people believe that sustainable tourism (or ecotourism) should not be advertised as it is just a marketing ploy. However‚ from my point of view‚ sustainable tourism is an essential thing of every country and government should include it in the
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I. Introduction Marketing is an integral part of business management. Businesses are constantly trying to find ways to promote their products‚ and athletic wear titan Nike is a testament to the fruit that marketing can bear. To increase and improve its image‚ Nike signed Michael Jordan in 1984. The Jordan brand sold $130M in its debut year. In 1988‚ their "Just Do It" Campaign increased sales by 42% in 1989. (Johnson‚ 1998) From celebrity endorsements‚ to posters‚ to commercials‚ Nike took marketing
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Assignment For Cultural tourism in Nepal Impact on culture by tourism Shobha Kumari Karki Khatri Advance diploma Management research report Ethame graduate school Submission date:- 29th August 2011 CTH No. 24310 Acknowledge Firstly my big thanks is deserve to my college Ethames Graduate School which provide me a opportunities to be a part of the college. And I would like to express my deep respective thanks
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hospitality Crystal Ip‚ Rosanna Leung and Rob Law School of Hotel & Tourism Management‚ The Hong Kong Polytechnic University‚ Hong Kong Abstract Purpose – In order to enhance operational efficiency‚ improve service quality and reduce costs‚ practitioners in the hospitality industry have widely adopted and implemented information and communication technologies (ICTs) in their businesses. Understanding what has been done and how ICTs have performed in the past and are performing in the present could
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Tourism in Goa The state of Goa‚ India‚ is famous for its beaches and places of worship‚ and tourism is its primary industry. Tourism is generally focused on the coastal areas of Goa‚ with decreased tourist activity inland. Foreign tourists‚ mostly from Europe‚ arrive in Goa in winter whilst the summer and monsoon seasons see a large number of Indian tourists. Goa handled 7% of all foreign tourist arrivals in the country in 2011.[1][2] This relatively small state is situated on the western coast
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Do the Benefits of Dark Tourism Outweigh the Morbidity Maameegate Zheng Jun Cheston Tay Kai Ren ENG114 – Section 1006 University of Nevada‚ Las Vegas / Singapore Campus Do the Benefits of Dark Tourism Outweigh the Morbidity Introduction Dark tourism encourages people to reflect on mortality‚ bringing them closer to death (Stone‚ 2010). It is a multitude of history‚ heritage‚ tourism and tragedy which plays an important role in delivering information by bringing the past to present (Niemelä
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Museums and tourism Stakeholders‚ resource and sustainable development Master’s Dissertation International Museum Studies Museion/Göteborg University Spring term 2004 Author: Guðbrandur Benediktsson Supervisor: Cajsa Lagerkvist LIST OF CONTENTS FOREWORD. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1. INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . 1.1. Aims and objectives. . . . . . . . . . . . . . . . . . . 1.2. Theoretical approaches and sources. . . . . . . .
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