Batch 2015 Course Name: Public Relations II and Corporate Communication I Assignment # A 310 (CM) Before we plan the press conference announcing the launch of Air Asia operation in India‚ we have to make a PR plan for the Launch of Air Asia India. Overview | Announcement of Launch of Air Asia Operations in India. The challenge faced is of introducing a new brand in a market where the consumers are already loyal to the existing competitors. E.g. Jet Airways‚ Indigo (which is also
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Larry frowned as he looked up at the repulsive‚ gray clouds that hoovered the sky. As he sat down‚ he wondered how he could let this happen‚ how he should’ve reacted to Lucinda. This all started on a beautiful‚ sunny day and Larry‚ a short troll was giving directions to a dwarf that wanted to get to the castle‚ when suddenly‚ a gorgeous fairy walked up to him. She started pushed away the dwarf and Larry was to enchanted by her beauty that he didn’t even notice. Once the troll was out of the way
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"Is PR Practice a Job‚ a Career or a Profession?" Aiko Castro‚ COM43 Before defining whether Public Relations practice is a job‚ a career or a profession‚ let us differentiate these terms first. Based on the Merriam-Webster Dictionary‚ a job is a casual or an occasional work undertaken at a specified amount of time; on the other hand‚ a career is an occupation undertaken for a significant period with opportunities for progress; and a profession is defined as an occupation that requires special
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PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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World War (Carpenter‚ 2009). In 2002 however‚ to the surprise of many Airbus an aircraft manufacturing subsidiary of the European Aeronautic Defense and Space Company N.V. was able not on to gain global market share but take the lead. Their ability to forecast the markets need along with their innovative approach helped them accomplish the gain in global market share. After the initial shock wore off many experts questioned if Airbus could sustain their market share and continue to compete against Boeing
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Revolution in Personalised Medicine. Digital image. The Guardian. Guardian News and Media‚ 19 Mar. 2010. Web. 05 Mar. 2013. . "How Does Genetic Engineering Work? - Curiosity." Curiosity. Discovery Channel‚ n.d. Web. 05 Mar. 2013. . Koinonia. Digital image. Koinonia. WordPress‚ n.d. Web. 12 Mar. 2013. . Natural Family Planning. Digital image. St. Ignatius of Antioch Catholic Church. N.p.‚ n.d. Web. 12 Mar. 2013. . Plowman‚ William B. Cloning: How‚ Why ... and Why Not. Digital image. NBC News. MSNBC
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Economist: Robert Mundell [pic] Early Life Robert A. Mundell was born in Canada in 1932. It was here that he started his academic life in a one-room schoolhouse. After completing his undergraduate education at the University of British Columbia and the University of Washington‚ he began his postgraduate studies at the London School of Economics. Mundell received his Ph.D. from M.I.T. in 1956 with a thesis on international capital movements. After having
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The Reserve Bank denied Ms. Githa the status of ‘natural guardian’‚ of her own son‚ based on gender bias. They had asked for appropriate documents to support her claim. According to the facts of the case‚ Ms. Hariharan was married off in 1982‚ to a certain Mr. Ram. Their son Rishabh‚ was born to them in July 1984. Ms. Hariharan applied for a Relief bond to the Reserve Bank in her son’s name. She also applied to be the natural guardian of her son (a minor). This application was sent back requesting
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In the Airbus case we are faced with a capital budgeting decision. It is the planning process used to determine whether a firm’s long term investments such as new machinery‚ replacement machinery‚ new plants‚ new products‚ and research development projects are worth pursuing. It is budget for major capital‚ or investment‚ expenditures. Capital budgeting decisions are crucial to a firm’s success for several reasons. First‚ capital expenditures typically require large outlays of funds. Second‚ firms
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IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel‚ Pepsi‚ Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System‚ Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manage the public’s perception of a subject. The subjects of publicity
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