www.iosrjournals.org Consumer decision-making-styles for nondurable consumer goods Habib Md. Arif Khan1‚ Mirza A F M Tawhidur Rahman2‚ Sujit Kumer Deb Nath3 1 (Research Scholar‚ Institute of Business Administration‚ Jahangirnagar University‚ Bangladesh) 2 (Research Officer‚ Bangladesh Tariff Commission) 3 (Lecturer‚ Department of Business Administration‚ Prime University) Abstract: Consumer non-durable goods is one of the largest sectors in the economy of Bangladesh. Consumer goods market has experienced
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utilitarian product for all the consumers. * In cases where a high end refrigerator is bought it is also to satisfy the esteem need of the consumer. By buying a high end product at a premium price the consumer would like to impress his friends or relatives after being seen using a stylish and high technology product. Marketing Implications: In the case of high quality product the marketer should try to promote its products in a way such that the consumer feels that owning the product will
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onConsumer Lifestyles - France Euromonitor International November 2008 Consumer lifestyles France List of Contents and Tables Structure of the Report ........................................................................................................................................... 1 Consumer Trends in France................................................................................................................................... 1 Population Ageing: A Cultural and Social
Free Demography Population Middle age
Consumer Behaviour * 95 percent of the thought‚ emotion and learning that force our consumption occur in the unconscious mind Psychological factors * Motivation * Maslow’s hierarchy of needs theory * Physiological needs * Safety needs * Social needs * Esteem needs * Self actualisation needs * Perception * People can have different perceptions of the same stimulus because of three perceptual
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Psychological drivers of Consumer Behaviour 2.1. Motivation 2.1.1. Hierarchy of needs 2.1.2. Means-end chain 2.2. Perception 2.3. Learning 2.3.1. Behavioural learning 2.3.2. Cognitive learning 2.3.3. Brand loyalty 2.4. Beliefs and Attitudes 2.5. Lifestyle 3.0. Sociological drivers of Consumer Behaviour 3.1. Personal influence 3.2. Reference groups 3.2.1. Membership group 3.2.2. Aspiration group 3.2.3. Dissociative group 3.3. The family 3.4. Social class 3.5. Culture 4.0. Consumer Decisions Making process
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understand the following concepts Consumer Behaviour Theory- Ordinal Approach and Cardinal Approach Total Utility‚ Marginal Utility‚ Relationship between Total Utility and Marginal Utility Law of Diminishing Marginal Utility Utility Analysis and Consumer Equilibrium- One Good Case and Two Goods Case Consumer- Who is a Consumer? Anyone who purchases and consumes any goods and services for the satisfaction of his/her wants is called a consumer. A consumer spends the money available to him for
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CONSUMER BUYING MOTIVES There are five major buying motives: physical‚ psychological‚rational‚ emotional‚ product‚ and patronage. Locate a magazinead that appeals to each of these different buying motives. Selecteach ad and fill out the table below. Put the Ads in order‚according to your chart and staple to this sheet. Buying motive PhysicalEmotionalRationalPatronagePsychological prescribing motives and specific prescribing motives for aparticular indication‚ or type of patient.When prescribing
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Metabical (Case study) Case Facts • Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss. • It was the first and only prescription drug to obtain FDA approval for weight loss (overweight category) drug. • The company had conducted an elaborate market research program for identifying the target segment and positioning the product. • Competitors: FDA approved OTC drug Alli. • Marketing strategy: – DTC advertising- celebrity endorser‚ TV‚ radio‚
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Indian Consumer Market a change from pyramid to sparkling diamond INDIAN CONSUMER MARKET A CHANGE FROM PYRAMID TO SPARKLING DIAMOND Indian Consumer Market a change from pyramid to sparkling diamond India’s ascendance as an economic power to reckon with‚ has forced the world to unravel the mystery called India. An intriguing element of this mystery is India’s consumer market; characterized by diverse languages‚ regions‚ religions‚ economic and social status‚ this market has always been
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Consumer-Oriented Sales Promotion I. A. Sales Promotion Overview What are Sales Promotions? All of us occasionally delay a purchase until the wanted item “goes on sale.” Sometimes we make an unplanned purchase because of a coupon. Perhaps our loyalty to some brands we use now began with a free sample. If any of these are true for you‚ then you took advantage of an extra incentive to buy broadly known as “sales promotion.” 1. Sales promotion definition and classifications. More formally‚ we
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