FASHION MARKETING MARKETING PRINCIPLES FINAL ASSIGNMENT Adidas Originals Lecturer: Francoise Tellier‚ Student Name: Rita Zheng ID: 005FM711 Level 1.1.1‚ Date: 9/5/2011 TABLE OF CONTENT I. Part 1 Introduction of the Brand ----------------------------------------------------------------------4 II. Part 2 EXTERNAL ENVIRONMENT ANALYSIS ---------------------------------------------5-17 a. Macro Marketing Environment Analysis ------------
Premium Adidas Marketing Nike, Inc.
How to Adjust Entries for a Trial Balance A trial balance is created by companies at the end of an accounting period. It contains a list of all accounts within an accounting system that have balances. Companies separate the accounts into different categories‚ which include assets‚ liabilities‚ equities‚ revenues and expenses. The accounts are listed in order‚ beginning with assets‚ and each includes a balance that is either a debit or credit. Asset and expense accounts have debit balances‚ while
Premium Generally Accepted Accounting Principles Double-entry bookkeeping system
of Adidas 2.1.1 The Mission statement 2.1.2 The Vision Statement 2.2 The Functional over view of the company: 2.3 The Strategy of Adidias Group 3. The SWOT Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threat 4. The PEST analysis 4.1 Political 4.2 Economical 4.3 Social 4.4 Technological 5. Conclusion 6. References 1. Introduction: In this report I have tried to sketch a complete organizational picture of the adidas company
Premium Adidas Brand Logo
Differentiation and Positioning p.19 – 21 Product Strategy p.22 – 24 Pricing Strategy p.25 Distribution Strategy p.26 Marketing Communication Strategy p.27 – 29 Controls p.30 Appendix p.31 - 35 1 Adidas is a company which produces a wide variety of sports products. It is especially renowned at designing and manufacturing sports shoes‚ equipments for different sports. It strives to be the global leader in the sporting goods industry with sports brands
Premium Marketing Product management
The United States of America went under a tremendously bad depression in the year 1929 however before this great depression‚ America was booming in economy and lifestyle under the former president of the United States‚ Calvin Coolidge. He was given the credit for such a booming economy with no visible crisis aboard in the year 1924. Fastforward 6 years later when Herbert Hoover re elected in 1928‚ it was under his presidency in which a great depression hit the United States of America. His failure
Premium Great Depression Wall Street Crash of 1929 Unemployment
read information on both planned change and complexity science. Analyze the differences between the two approaches to change and when they are compatible and when in conflict with each other. Reflect on your analysis and how it applies to your practice. Planned change infers that there is cause and effect and that relationships are straightforward and outcomes are predictable. The focus of planned change is top down‚ linear‚ and leader initiated. The change process is planned step-by-step utilizing
Premium Management Organization Change management
You are consultant of the company. PEST/SWOT etc ----------------------------------- Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler‚ who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer‚ to recognize Adidas is three parallel stripes of the same color. Slogan: “IMPOSSIBLE IS NOTHING” 1. History 1949-2005 Due
Premium Adidas
future. No matter where you turn‚ learning is everywhere. Humans strive to succeed by learning from others. 2. Talent is our natural ability to perform some form of effort‚ such as playing a musical instrument or throwing a baseball 90 MPH. Learning how to groom‚ grow and improve your talent can be accelerated with education. Learn from others and borrow their techniques. 3. You’ll earn more money per year than a high school graduate. People who go into vocational trades can make a very good living
Premium Higher education Education Secondary education
Chapter 2: MANAGING THE INFORMATION SYSTEMS PROJECT [pic] Introduction: Project: A planned undertaking of related activities to reach an objective that has a beginning and an end. Project management: • Project management is the ongoing process of directing and coordinating all the steps in the development of an information system. • The main objective of project management is to ensure a successful completion of a project. A project will be considered as successful only if it
Premium Project management
How to balance Penn Foster studies with family demands Many people have struggled trying to balance their studies and their family demands. Now that I have learned how to balance between the two‚ things in my life are a little bit easier. I am a stay at home mother of six children‚ all under the age of 13. My children have many demands and I must find the time to meet their needs as well as meet the requirements to complete my schooling. The reason that I have decided to go with online classes is
Premium High school Prince School