Public Relations – Past Year exam Papers 2013 1. Crises are often categorised as being either ‘python’ or ‘cobra’ events‚ requiring different PR approaches to handle them. Choose one of each type of crisis to describe and illustrate the differences. Go on to describe ideal PR strategies for anticipating and handling each‚ critically evaluating common mistakes made in practice‚ providing additional examples where you can. 2. Modern companies are expected to have a Corporate Social Responsibility
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There are many ways in which carefully planned Public Relations can help an organisation or business succeed‚ and the campaign to help promote The Engine Shed in Edinburgh is of no difference. A variety of views from a number of different authors will be consulted in this essay‚ in order to make a fair judgment on how specific theories can be used for this campaign. In this academic essay‚ the concepts of Relationship Management and Propaganda will be analysed in hope to discover exactly what tactics
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communication chasm! Close relationships are ideal for investigating and understanding adult emotional experiences; this essay will examine two of the many theories of relationship through the context of a fictional role play scenario‚ highlighting how a therapist could utilize these theories in the process of couple counselling. The couple‚ Jane and John were brought together in role-play and are in a fiction marriage. John had insisted on attending couple counselling in a bid to save the relationship
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Edward Jay Epstein The Hollywood Economist TEENS AND CAR CRASHES GO TOGETHER After Hollywood lost its audience to television in the 1950s‚ it had to reinvent itself. If it could no longer count on habitual moviegoers to fill theaters routinely‚ it would go into the business of audience-creation. The means studios found to recruit audiences for each and every movie they released was national TV advertising. The tactic that evolved by the 1990s was bombarding a target audience with very expensive
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family but‚ all the others didn’t it would raise a concern about getting an extra promotional review on the resort. In order to make everything equal for all the guest to bring their family. I think that the hotel would get much better reviews in the article to show that the hotel is family friendly. I think that treating one guest differently than others in this situation would raise to much concern. If you were to tell the writer he could not bring his family he might not come and probably write that
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I am a guardian which means that there are four kinds of different guards. Guardian-Supervisor (EST)‚ Guardian-Inspector (ISTJ)‚ Guardian-Provider (ESFJ)‚ and finally Guardian-Protector (ISFJ). Guardians are the cornerstone of society‚ which means for the temperament given they are to serve and preserving our most important social institutions. Guardians have the most natural talent in managing goods and services. Guardians can go from supervision to maintenance and supply. As a guardian they are
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sparks a need for hope. People can best respond to conflict by staying optimistic about the future and persevering through times of trouble. There are many instances in which a dilemma can arise. Conflict can have a major impact on one’s life. In fact‚ Anne Frank’s story is an example of how adversity can interfere‚ causing conflict. She wrote in her diary‚ “Hiding… where would we hide? In the city? In the country? In a house? In a shack? When‚ where‚ how…? These were questions I wasn’t allowed to
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The impact of new media on public relation Defining new and emerging media New media is becoming the preferred term for a range of media practices that employ digital technologies and the computer in some way or another (Dewdney & Ride‚ 2006). It is used as a term in educational settings as the title of university departments and courses and also as a title of certain artistic practices‚ making new media both an academic and intellectual subject‚ and a practice (Dewdney & Ride‚ 2006). New
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at school where you do some extra credit for a better grade. As economist Steven Landsburg writes in The Armchair Economist (1991‚ p 3)‚ “Most of economics can be summarized in four words: ‘People respond to incentives.’ The rest is commentary.” People care about their employers‚ but they also care about their families‚ hobbies‚ gardens‚ and churches‚ which for the most part is why the incentives work so well. People respond to incentives differently. Take for example the professional athlete
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degree on the public’s support its organizational missions‚ strategies‚ and goals. Public relations professionals serve as communicator between organization and its public. Public relations also provides message and educate the public about the activities of an organization. The functions of public relations can categorized as organizational or as societal. Community Relations is a societal function of public relations. The relationship that an organization has with its community can be vital to
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