RESEARCH TOPIC An In-depth-study of OTC medicine segment of Indian Pharmaceutical Industry with special emphasis on consumer behavior RESEARCH OBJECTIVES Macro objective To study the Indian Pharmaceutical Industry as a whole Micro objectives To understand the consumer’s attitude towards OTC products of the pharmaceutical industry To understand the healthcare products’ contribution and also its effects on pharmaceutical market To determine the extent to which the respondents prefer self-medication
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norms and values – page 1 of 3 NORMS AND VALUES The previous two articles talked about cultures. Norms and values define culture. Norms Norms can be defined as attitudes and behaviours common to members of a particular group‚ or what they believe is “normal”. For example‚ most cultures require that people wear clothes. Some even have laws to enforce this dictum: in many western countries‚ a naked person in public will be arrested with a charge of “indecent exposure”. We have norms
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DAMARK PACKAGING INC: WRAPPING UP MEXICO Instructions: Prepare answers to the following questions. The case midterm will be two of these questions plus one on the case not listed below. QUESTIONS: 1. Size up Damark’s operations in Canada‚ the United States and Mexico. Assess the strengths and sustainability of its activities in each market. Canada Highest Margin Largest Potential Market for our machines Best A/R management Best Inventory Management THESE ALL ALIGN WITH OUR SUCCESS FACTORS MANAGEMENT
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congressmen and senators‚ today we convene to discuss the repercussions of events that occurred nearly three-hundred years before our nation’s birth; events that‚ had they not occurred‚ it is a certainty that the United States of America would not exist as it does today. The event I am speaking about of course is the world famous voyage of the Italian explorer Christopher Columbus‚ and his subsequent discovery of the American continents. One thing that is not disputed by any historian of merit is
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his time was due to the unequal distribution of power and material in society‚ separating it into two classes; the upper and the lower class referred to by Marx as the bourgeoisie and the proletariat. Marx believed that the only way equality will exist is when the proletariat join together and revolt against the bourgeoisie to have the power and the wealth impartially distributed. Marx stated “inequalities of capitalism would become so extreme that workers would eventually
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Brand‚ Packaging and merchandising Q1- Define Brand‚ explain the strategic function of the brand Brand is a term‚ a symbol or a design‚ which differentiates a product from the competitor. Branding is a process of adding value to the product by use of its packaging‚ brand name‚ promotion‚ and position in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate
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Quiz1 1. Packaging systems for frozen foods generally are designed to provide sufficient protection against changes in temperature that might result in melting of the product. B) False 2. Getting the potential customer to buy the product is an important function of modern retail packaging. [A) True 3. Many package features serve multiple functions at the same time. A) True 4. A package must be made of a single type of material. B) False Feedback: Many packages are made of multiple materials
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In our lives there are certain norms that we should uphold within our society. Whether petty or significant‚ these norms are a large basis for many of the ways we act‚ think and live. For this paper‚ I was given an assignment to go out and take on a challenging experiment to break a norm‚ detail my experience and record the reactions of observers. I figured what better setting to break a norm than downtown Atlanta at the Five Points Marta Station where there are a mixture of lots and lots of people
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PAPER # 1: BREAKING A NORM NAME: Nisha Tommy A norm is a principle of right action binding upon the members of a group and serving to guide‚ control‚ or regulates proper and acceptable behavior. Social norms are group-held beliefs about how members should behave in a given context. Sociologists describe norms as informal understandings that govern society’s behaviors‚ while psychologists have adopted a more general definition‚ recognizing smaller group units‚ like a team or an office
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product‚ and placement. The significance of marketing and how it affects our purchasing power has changed throughout the years. Marketing has now become a science as advertisers are conducting research on their demographics to know what would entice those individuals to buy their products . This has become an implicit science; the population may not recognize how much marketing impacts their consumption behaviours . Prone (1993) described how packaging redesign alone for US brand Rice-A-Roni increased sales
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