MICROENVIRONMENT Micro environment means the environment with in the organization/company which is totally under the control. a. The company itself (including departments). b. Suppliers. c. Marketing channel firms (intermediaries). d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies
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and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled by it. One approach is the
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Market Environment The *market environment* is a marketing term and refers to all of the forces outside of marketing that affect marketing management ’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing
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Business Environment Ronald McMillan BUS100 Denel Pierre May 4‚ 2013 This paper will first focus on the business role in the current economy. It will also compare and contrast the roles of for-profit and nonprofit organizations‚ and discuss the current U.S. fiscal and monetary policies and their impact on the economy. Finally‚ it will outline a strategy taking automobiles to the global market‚ and it will discuss social responsibility for Wal-Mart and the impact they have on their
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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SECTION C The business environment 273 03-BusinessforCSEC-SectionC-cpp.indd 273 09/02/2011 11:46 Chapter 8 THE ROLE OF GOVERNMENT IN AN ECONOMY omy In this chapter we discuss responsibilities of government‚ including environmental protection‚ zoning and conservation‚ and external (international) boundaries. We also look at laws to protect consumers‚ consumer organizations and standards. We consider the ways in which governments interact with business activity in the private and
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Explain how economic systems attempt to allocate resources effectively PAGEREF _Toc362594893 \h 62.2. Assess the impact of fiscal and monetary policy as it relates to Camelot and their activities PAGEREF _Toc362594894 \h 72.3. Evaluate the impact of competition policy and other regulatory mechanisms in UK on the activities of Camelot PAGEREF _Toc362594895 \h 7III.UNDERSTAND THE BEHAVIOR OF ORGANISATIONS IN THEIR MARKET ENVIORNMENT PAGEREF _Toc362594896 \h 93.1. Explain in context of Camelot how market
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ASSESSMENT FRONT SHEET LONDON SCHOOL OF COMMMERCE AND IT Programme: BTEC Higher National Diploma (HND) in Business Unit Number and Title: 01 and Business Environment Unit Code-: Y/601/0546 Credit Value: 15 QCF Level: 4 Module Tutor: Bhupinder Singh Email: Bhupinder27@gmail.com Date Set: SCOPE OF THE COURSEWORK Learning outcomes and criteria covered by this assignment: • All pass criteria (P1-P12) • All merit descriptors (M1-M3) • All distinction descriptors
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International Journal of Business and Social Science Vol. 2 No. 20; November 2011 Work Environment‚ Service Climate‚ and Customer Satisfaction: Examining Theoretical and Empirical Connections Padmakumar Ram Director of Experiential Education & Associate Professor‚ School of Management‚ New York Institute of Technology Sixth circle - Zahran Street‚ P.O. Box 840878‚ Amman 11184 Jordan Swapna Bhargavi . G Research Scholar Sri KrishnaDevaraya Institute of Management Sri KrishnaDevaraya
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