Merchandise Management is the analysis‚ planning‚ acquisition‚ handling‚ and control of the merchandise investments in a retail operation. Analysis - retailers must be able to correctly identify their customers before they can determine the needs and wants of their consumers Planning - retailers must often purchase their merchandise 6-12 months in advance of the selling season Acquisition - merchandise needs to be bought from others‚ either distributors or manufacturers Handling - ensures
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MERCHANDISING TECHNIQUES: GLOSSARY Accelerated purchase A specific goal set by a brand to have shoppers and retailers buy a product faster than expected or planned for. Accent lighting A touch of lighting that is used to emphasize part of a shopper marketing display. Acrylics Very popular display material because it has half the weight of glass but can withstand four times the impact. It resists most cleaning agents‚ and while it can be scratched
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Category and Merchandise Management Introduction In today’s competitive business environment‚ it is essential for all the retail organizations and retailers to effectively categorize and present their goods and services that influence the customers’ perception and attract them towards the products and services effectively. Through the effective management of category and merchandise‚ a retail company can also effectively provide a detailed description about the products and services to the customers
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allocation Members Work allocation Alfred: Description of UNIQLO’s market positioning Eva: Background Identification of key product origin Presentation of merchandises and traffic flow Derek: Identification of competitors and current positioning Kathy: PEST analysis and fashion trends impacting future sales of UNIQLO Nicholas: Update of chosen merchandise category and promotional events Pucci: SWOT analysis of UNIQLO Peer evaluation Members Given by: Alfred Eva Derek Kathy Nicholas Pucci Alfred 10
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HOW TO EVALUATE A THEORY The purpose of a good theory is to provide a conceptual framework for viewing and understanding phenomena. From this perspective a theory is either useful or not useful. A theory helps guide and focus attention‚ identify and define important variables‚ and postulate the relationships among them. A good theory is not just another ’good idea‚’ but it is based on empirical data that makes it an adequate map of the territory for the current time. Furthermore‚ a good theory
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Starbucks 1 How Starbucks is Changing the World Denial Nichols‚ Jenny Bizzoco‚ Karl Namy & Brian Nichols Mr. Scott Livingston Bus – 274 – Business Case Study ASB-751 January 16‚ 2008 Starbucks 2 Introduction‚ Company History‚ Mission Statement & Core Values – Denial Nichols Starbucks. That one word conjures up memories and thoughts for each of us. Maybe it is the place where you went on a first date‚ where you go to study‚ or where you go to
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M i n i C as e 4 Starbucks: Re-creating Its Uniqueness INSPIRED BY ITALIAN COFFEE BARS‚ Starbucks’s founder Howard Schultz set out to provide a completely new consumer experience. The trademark of any Starbucks coffeehouse is its ambience—where music and comfortable chairs and sofas encourage customers to sit and enjoy their coffee beverages. While hanging out at Starbucks‚ they can use the complimentary wireless hotspot or just visit with friends. The barista seems to speak a foreign language
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Testing and assessment is the process of determining the extent to which students achieve instructional objectives. It is a scheme for collecting evidence of what learners accomplish through process of teaching and judge the direction and extent of changes. Testing is a continuous process and forms an integral part of the total system of education and in vary closely related to educational objectives. The purpose of this evaluation is to make provisions for guiding the growth of the learners to
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evaluation. Whether performed by an individual or as part of an organizational review procedure‚ strategy evaluation forms an essential step in the process of guiding an enterprise. For many executives strategy evaluation is simply an appraisal of how well a business performs. Has it grown? Is the profit rate normal or better? If the answers to these questions are affirmative‚ it is argued that the firm ’s strategy must be sound. Despite its unassailable simplicity‚ this line of reasoning misses
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we serve. All businesses certified as “diverse” by a third-party agency with products and services relevant to Starbucks are eligible to apply for this program. Eligible companies must be located within the United States‚ its territories or possessions‚ and the owners must be U.S. citizens. Do you qualify as a Diverse Supplier? Suppliers interested in doing business through the Starbucks Supplier Diversity Program must be: * At least 51% women- or minority-owned‚ or socially or economically disadvantaged
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